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Turning cognitive computing into business value

Discover cognitive computing’s commercial potential, with vendors, start-ups and high-profile acquisitions on the rise.


Cognitive computing is a disruptive technology with a profound potential impact on businesses and the nature of work. However, cognitive computing remains poorly understood from a business perspective. This lack of understanding is partly because the capabilities of emerging technologies take time to gain appreciation.

However, it is also because too much attention is usually paid to individual technologies and not enough to how these technologies need to be integrated to produce complete solutions that can radically transform lives. This in-depth Accenture study offers a guide to understanding cognitive computing’s impact on business and society. It presents a taxonomy that can help you begin to develop plans for how cognitive computing can deliver value for your business and industry.


Cognitive computing is a disruptive technology with profound potential impact on businesses and the nature of work.

Why Accenture

Cognitive computing is a subject of keen interest not just among technologists and research scientists, but also C-suite executives and the media.

Venture capitalists are funding cognitive-computing startups at a rapid pace, and industry analysts predict a huge market potential.

We also see considerable upside, including lower service costs, better quality and consistency, higher compliance and enhanced outcomes through faster, more informed decisions.

Cognitive technologies promise to improve, complement or automate a wide range of work activities that today are largely done by humans, including both manual and knowledge workers.

Cognitive solutions replace repetitive work and other tasks that don’t create long-term value. In other cases, these solutions can augment human capabilities while preserving their unique qualities.

Cognitive computing is a hot topic these days, drawing the attention of C-suite executives, not just technologists and research scientists.



Cognitive Computing integrates the best of computer and human problem solving to improve our lives.

Specific Services

Our cognitive computing methodology reflects experience innovating with clients and vendors to deliver high-performance. Business applications include technology help desks, procurement processing, financial trading operations and services for field engineers.

We focus on a few key areas:

Strategy/Cognitive Value Targeting

  • Understand goals & expectations

  • Define business case

  • Define scope & requirements

  • Establish Critical Success Factors (CSFs)

Proof of Concept/Cognitive Pilots

  • Baseline as-is situation

  • Design Build, test & deploy

  • Conduct pilot

  • Analyze results

  • Evaluate CSFs

  • Prepare for final delivery

  • Communicate findings

Continuous Improvement/Cognitive Operations

  • Monitoring quality of service

  • Monitor & update knowledge data

  • Manage environments

  • Monitor & assess performance

  • Provide ongoing technology support