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The rise of contextual commerce in Asia

June 15, 2022 10-MINUTE READ

By 2030, “commerce” in the Asia market truly will be a different experience, one based on achieving desired consumer outcomes, rather than finalizing a series of separate transactions.

Contextual commerce won’t simply create new ways of doing business: It’ll create new customer types, each requiring a different strategy and approach.

The new Cs

Several trends will accelerate the rise of contextual commerce in the Asia region.

Asia leads the way

How companies should prepare for contextual commerce

The maturing of the metaverse will create a social and immersive environment in which outcomes can be more easily visualized and experienced through multi-sensory olfactory and haptic experiences.

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