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Digitally connected retail drives sustainability

September 27, 2021 3-MINUTE READ

In brief

Digital innovation spurs retail consumer connectivity

Digital solutions for new retail business models

Across the industry, brands and retailers are collaborating to bring visibility to the consumer and each other, and thereby fueling growth.

Digital technology drives connected products

Connected solutions: Traceability & transparency

Radical visibility underpins changing business models, as product doubles as a window into the complete supply chain.


of millennials believe that brands should do more to make it easier for me to buy/consume sustainably. (Accenture Pulse survey: Purpose of Brands, June 2021)

Connected thinking: Towards circularity

Connecting consumers to products by giving them a digital identity will enable circularity and drive transparency, marketing and new revenue streams.


of Americans bought an item through resale in 2020. (Offer Up, 2021)

Connected communities: Digital consumer engagement

Digital innovators are finding new ways to connect products to customers, deepening relationships through personalization and customization.


of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. (Accenture Pulse survey: Purpose of Brands, June 2021)

Connected futures: The future of retail

Digital innovation is redefining retail at all touchpoints, changing the future of consumer experience.


The increase in conversion rates when consumers viewed 3D products in augmented reality. (Shopify 2020)

Cara Smyth

Senior Managing Director – ESG Retail

Cara works with retail clients to build responsibility and resilience into their Environmental, Social and Governance strategies.

Frank Zambrelli

Managing Director – ESG Retail

Frank works with clients globally to guide Environmental, Social and Governance practices across multiple sectors of retail.