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LATEST THINKING


Keep Me
Index

The pace of change will never be as slow as it is today - and the impact of change on customers and their expectations cannot be underestimated.

Your customers are saying
“KEEP ME!”

Are you creating lasting and meaningful experiences that make them want to stay?

Keep Me

Index

KMI seeks to understand the emotional connection between a customer and brand and the impact of that connection on loyalty.

Sentiment
Sentiment

What customers are thinking and feeling

Voice of the Customer
Voice of the Customer

What customers are saying

Keep Me Index
Keep Me Index

Get The Essentials

The Big Read

The Big Read
20 Min Read

Explore the results of Accenture’s Keep Me Index which uncovers relevant, actionable customer insights and industry trends related to brand loyalty and the omni-channel experience.

Explore The Series

20 Min Read
Explore The Series
20 Min Read
Explore The Series

Our Research Identified

that provide companies with actionable insights into their customers’ most impactful interactions, omni-channel experiences, happiness and loyalty.

 
Factor 1: Disruptors Rule Experience
Factor 1: Disruptors Rule Experience
 
 
Factor 2: Trust is the New Currency
Factor 2: Trust is the New Currency
 
 
Factor 3: Make Your Product Your Best
Factor 3: Make Your Product Your Best
 
 
Factor 4: The Last Interaction Matters
Factor 4: The Last Interaction Matters
 
 
Factor 5: Be a Valued Asset, Not Just Another Utility
Factor 5: Be a Valued Asset, Not Just Another Utility
 
 
Factor 6: Give Them a Real Reason to Stay
Factor 6: Give Them a Real Reason to Stay
 
 
Factor 7: The Power of Positivity
Factor 7: The Power of Positivity
 
 
Factor 8: Create Your Halo Effect
Factor 8: Create Your Halo Effect
 
Dawn Anderson

Dawn Anderson
Managing Director

Michelle McGlynn

Michelle McGlynn
Senior Manager

Krystin Conlan

Krystin Conlan
Senior Manager