Insights to digital commerce

A comprehensive commerce strategy and a consumer experience design blueprint was drawn up to help the Thai consumers’ first-choice brand deliver a flexible, omnichannel consumer experience.

How can a global food company boost sales in the digital age? The answer is a highly effective and flexible supply chain, complete refresh of their digital commerce strategy, and a data-driven approach that targets the right customers with the right information.

There are few industries more competitive than consumer packaged goods. And in the digital era, that’s doubly true. So, having the right digital commerce strategy – and executing it in the right way – is essential.

This company which sells grooming products in the Chinese market, wanted to make sure they had a digital commerce strategy that would deliver measurable impacts and business growth.

For a top Japanese pharma player to enter the fast-growing China pharma eCommerce market, a comprehensive route-to-market framework and strategy is required for long-term success.

A new strategy and operating model was put in place to ensure their operation aligns with changes to customer and channels in the eCommerce market.