Oil and Gas companies in Thailand to spend smarter with digital technologies, Accenture and Microsoft survey finds


Thailand; April 27, 2016 – As global oil and gas companies, including Thai O&G companies, scrutinize every dollar invested, they’re spending smarter today on digital technologies, seeking to drive value and reduce costs amid low oil and gas prices, a new global survey by Accenture and Microsoft Corp. (NASDAQ: MSFT) reports.

Over the next three to five years, 80 percent of oil and gas companies plan to spend the same, more, or significantly more (30 percent, 36 percent and 14 percent, respectively) on digital technologies as they do now, according to the survey, now in its fifth edition. This continued investment in digital is due to respondents’ confidence that digital technologies can continue to help them drive leaner, smarter organizations. Respondents to the 2016 Oil and Gas Digital Trends Survey included international oil companies (IOCs), independents and oilfield services firms.

More than half (53 percent) of respondents said digital is already adding high to significant value to their businesses. Cost reduction was identified as the biggest challenge that digital technologies can most address today, respondents said. In addition, respondents reported that making faster and better decisions was the greatest benefit digital technologies can deliver (56 percent) and that one of the biggest barriers to realizing value is the lack of a clear strategy or business case, not the technology itself.

Today’s digital investments focus more on mobility, with almost three-fifths of respondents (57 percent) reporting having invested in mobile, compared to 49 percent of the respondents in last year’s survey. Next is investing in the Internet of Things (IoT) (44 percent) this year vs. 25 percent in 2015 and the cloud (38 percent), up 8 percent from last year. Over the next three to five years, these investments are expected to shift more to big data and analytics (38 percent), IoT (36 percent) and mobile (31 percent).

The survey findings were revealed for the first time in Asia through simultaneous media briefing session for Malaysia, Indonesia, Singapore and Thailand. The same session also highlighted demonstrations of digital technologies of analytics, mobility and IoT at work in fuel retailing, plant maintenance and workforce training settings.

Intira Laomeepol, Managing Director, Client Lead, Accenture Thailand, said of the Survey, “The findings put into focus very interesting developments in ASEAN where the Oil & Gas industry is using digital technologies to help them work smarter and gain efficiencies to successfully navigate the current industry and economic challenges. The better decision-making capability that comes with that investment is also helping companies position for future growth and transform into high-performance companies by identifying new business areas, revenue streams and transforming the entire customer experience.”

While two thirds (66 percent) of respondents identified analytics as one of the most important capabilities for transforming their company, only 13 percent felt their firm’s analytical capabilities were mature. Almost two-thirds (65 percent) plan to implement more analytic capabilities in the next three years to help address this need.

Senthil Ramani, Director for the Accenture Internet of Things Centre of Excellence, saw this as a tremendous opportunity, “The growth potential for IoT is so much higher in ASEAN because there are no legacy systems and digital technology is able to benefit the market so much faster despite the geographic spread. The ROI can be very fast, depending on which IoT area it is invested in. Many of Accenture’s clients are already seeing the returns from their investments into analytics and maintenance

The Survey, sponsored by Accenture and Microsoft was conducted by PennEnergy Research in partnership with the Oil & Gas Journal, surveyed O&G professionals worldwide, including engineers, geologists and mid-level and executive management.

About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. Learn more about Accenture Digital at

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

Media Contact:

Piyanute Thongjiem

Accenture in Thailand