Accenture portal ushering in a new digital era of internal communications

NEW COMMUNICATIONS EXPERIENCE

A Marketing & Communications and internal IT organization project team applied new ideas around creating a digital and personalized communications experience for each employee. They wanted to put in place a sleek platform more closely mirroring the way individuals are familiar with getting information in their personal lives.

The result was the development of a new digital platform—a portfolio of several initiatives modernizing Accenture’s approach to creating, consuming, finding and sharing content across Accenture. The one chosen for bringing about the biggest shift to Accenture’s information-sharing culture was a revamp of the Accenture Portal.

"Transformation gave us the opportunity to change the way we consume content, to go from passive, e-mail-heavy consumption to more dynamically presented, personalized information that pulls employees in. We wanted to make life easier for employees."

Cynthia Bottrell

Accenture Corporate Internal
Communications Lead

THREE MAIN TECHNOLOGY COMPONENTS

The project team methodically made changes to the platforms that hosted Accenture’s corporate intranet. They also made changes to the internal applications that served up information and content to employees—by implementing three main technology components.

With the back-end technologies in place, the project team overhauled the portal functionality and interface to focus on the individual employee—rather than the general population. The goal was to make the new portal a destination for Accenture people to get and share information.

The communications strategy moved away from web page-based content that becomes stale quickly, requires periodic e-mails to remind people to “see what’s new” and depends on a desktop web browser. It instead moved toward an article-based approach that keeps topics fresh and facilitates content syndication onto several web and mobile platforms.