Advertising Platforms
Outperform in the new advertising ecosystem with agility at scale.
Channel of choice
Once confined to banners and video interstitials, today's in-app advertising has become big business, reaching billions of people each day. Creating functionality to monetize ad services is only part of the battle; sophisticated digital marketers know effective campaigns are backed by robust analytics and begin with the consumer journey in mind.
Beyond the obvious price to play as a viable advertising platform lies effectiveness, adoption, expansion and operational efficiency—factors that could either inhibit or boost your platform’s overall profitability.
How we can help
Accenture’s Advertising Platform services help our clients improve advertising performance across ad platforms, ad processes and technologies.
Ad platform design
We define the roadmap to create an engaging platform for advertisers and users.
Solutions we provide:
- Platform design
- Integration, infrastructure & measurement
- Advertiser experience
- User experience
- Partner/publishers
- Change management/journey
Ad product strategy
We outline the best practices to optimize existing products and create new advertising products that increase monetization.
Solutions we provide:- Ad product design
- Monetization & pricing
- Creative studio
- Campaign strategy
Ad platform technology
We help to identify and implement technology that enables a state-of-the-art ads platform.
Solutions we provide:- Ad tech (stack & tools)
- Ad fraud prevention
- Automation & AI selection & implementation
- Data partnerships
- Data analytics
Ad platform operations
We can optimize and run front and back office advertising operations to improve data tagging and reporting of ROI.
Solutions we provide:- Ad tagging & placement
- Ad approval & compliance
- Curation effectiveness
- Operation support
- Ad optimization
- Advertiser support
- Campaign execution
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What we think
Lessons from the front lines of digital advertising on how to use data respectfully and responsibly.
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Awards & recognition
Discover how we're breaking ground through our awards and recognitions.
ADVERTISING AGE
Accenture Interactive ranked world’s largest Digital Agency Network
For 4 years in a row 2016-2019.
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