Outperform in the new advertising ecosystem with agility at scale.
Once confined to banners and video interstitials, today's in-app advertising has become big business, reaching billions of people each day. Creating functionality to monetize ad services is only part of the battle; sophisticated digital marketers know effective campaigns are backed by robust analytics and begin with the consumer journey in mind.
Beyond the obvious price to play as a viable advertising platform lies effectiveness, adoption, expansion and operational efficiency—factors that could either inhibit or boost your platform’s overall profitability.
Accenture’s Advertising Platform services help our clients improve advertising performance across ad platforms, ad processes and technologies.
We define the roadmap to create an engaging platform for advertisers and users.
Solutions we provide:
We outline the best practices to optimize existing products and create new advertising products that increase monetization.Solutions we provide:
We help to identify and implement technology that enables a state-of-the-art ads platform.Solutions we provide:
We can optimize and run front and back office advertising operations to improve data tagging and reporting of ROI.Solutions we provide:
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For 4 years in a row 2016-2019.