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Retail: Services Overview

Accenture helps retailers transform to increase profits, engage customers and enhance operations in today’s digital world.


To succeed in today’s fast-paced retail industry, retailers must expect the unexpected and have the right blend of digital strength, marketplace differentiation and strategic operations. Accenture helps you achieve all of that—and more.

We live in a digital world where industries are colliding and the path to profitability is shifting, forcing retailers to fundamentally change their business models.

It is an era of Retail Everywhere where digitization is ubiquitous, and happening at scale. Depending on growth from stores is an idea of the past. In the near future, all growth will come from digital or be influenced by it.

These changes place new challenges on retailers in three key areas:

Personalization. Customers expect retailers to understand and deliver on their needs and preferences—no matter where they are or what they’re doing.

Privacy. Customers want trust and engagement with retailers, and they expect all interactions to be protected.

Pervasiveness. Across all channels, customers want retailers to be relevant, engaging and useful.

To overcome these challenges, retailers need to become nimble, flexible, agile organizations that can adapt to disruptions and deliver on customers’ liquid expectations.

DOWNLOAD THE BROCHURE [PDF] to find out how Accenture can help you build a retail enterprise of the future.

Why Accenture

Accenture recognizes the challenges of this “Retail Everywhere” era, and to better serve our clients, we have adapted our own operating model and services. We have launched five business areas, each with its own suite of retail capabilities. These areas are complementary and connected to holistically support retailers on their journey to becoming adaptive.

Accenture Strategy shapes our clients’ future by combining deep business insight with the understanding of how technology will impact industry and business models.

Accenture Digital helps clients unleash the power of digital, using analytics, interactive marketing, cloud and mobility services to create new value.

Accenture Technology powers our clients’ businesses with best-in-class established and emerging technologies.

Accenture Operations operates business processes and infrastructure as a service on behalf of our clients.

Accenture Consulting brings together the very best of all our business services, using an industry lens to help clients transform and adapt in today’s digital world.

This past year, Accenture has helped hundreds of retailers worldwide, including:

  • 9 of the top 10 global retailers

  • 9 of the top 10 global apparel stores

  • 7 of the top 10 global consumer electronics stores

  • 9 of the top 10 global department stores

  • All of the top 10 global discount stores, mass merchants, hypermarkets, warehouse clubs

  • 3 of the top 4 global drug stores

  • 9 of the top 10 global grocery stores

  • 5 of the top 6 global home improvement stores

Specific Services

Accenture Consulting brings together our industry insights and leading capabilities to help retailers transform their organizations to become adaptive. Our objective is to guide clients in creating a flexible foundation for delivering differentiated experiences.

Creating a digital store

Creating a digital store

Although growth will come from digital, stores are still important. Retailers must become digital platform operators that have the capabilities to emulate the practices of dotcom rivals.

Building agility through the cloud

Building agility through the cloud

Now, customers expect a connected end-to-end shopping experience. With omni-channel cloud capabilities, retailers can simplify their IT landscape and business processes to improve the cross-channel experience for customers.

Capturing customers through personalization

Capturing customers through personalization

Customers expect retailers to recognize them, remember them, relate to them and recommend relevant products. Retailers can do all of this by maximizing the data they have to create highly tailored, contextual and meaningful experiences.

Building an agile infrastructure

Building an agile infrastructure

Adaptive retailers are embracing the cloud, analytics, mobile, next-generation ERP and other disruptive technologies to gain speed and efficiency, while reducing costs. In so doing, they need a technology underpinning that is able to flex and respond to marketplace changes, and ensure that customer data remains secure and protected.

"Helping businesses prepare for the unexpected on the journey to adaptive retail."