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Accenture CAS retail execution: Create stronger customer connections

In an age of “see it, buy it” consumer activity, one of the biggest challenges facing business is shelf strategy and retail execution.


Poor execution at the point of sale can contribute to lost sales. This is coupled with the fact that consumers are indicating that their loyalty toward brands is low, and that in-store purchases are still largely impulse buys.

Designed in collaboration with some of the world’s leading consumer products manufacturers, our retail execution solution has been developed to offer exceptional mobility—equipping your people with real-time visibility, on and off-line capability and supporting all your retail functions—presales, van sales, direct store delivery, merchandizing and order taking.

It functions on virtually every mobile device, desktop, laptop, tablet, handheld and smartphone and is available on Android, iOS and Windows. It is entirely scalable and focuses your field sales teams on high-value visits and your priority activities.


Optimized field sales: Combines transactional-activity management with optimization capabilities to drive targeted activities that achieve the best return on field-sales operations.

Simplified information exchange: Replicates field-level data to fully synchronize the exchange between field and headquarters.

Superior usability: We have designed the Accenture CAS retail execution solution to be easy and efficient for daily business use. This includes process-guided navigation for users, flexible role-centric set-ups and entry through keyboard or touch screen to ensure fast, efficient data entry. With a clear, easy-to-use display and out-of-the-box functionality it requires minimal training.

Increase your revenue: Clearly define and deploy objectives, plans and actions—from promotions and product introductions to in-store activities.

Reduce your costs: Track performance, limit out-of-stocks, and avoid compliance pitfalls.

Boost your productivity: Improve route planning and achieve greater order efficiency, as well as clearer market and customer insights.

Improve brand recognition: Make sure your products are on shelf at the right time.

Simple to deploy: Share Accenture CAS with your teams via either our or your own “app store.”

Focus your activities: Give your field teams’ instant, precise guidance on promotions, new product introductions and in-store activities.


Accenture CAS includes:

  • Trade Promotion Management: Supporting closed loop promotion and account planning processes to gain visibility into trade investments, spending forecasts and customer profitability.

  • Trade Promotion Optimization: Using analytics to provide account managers with deeper insight into the net effect of promotional activities and predictive models to optimize future category plans.

  • Retail Execution: Improving sales performance by focusing field sales execution toward high value visits and activities.

  • Direct Store Delivery: Allowing manufacturers or consumer products organizations to manage sales orders, delivery, inventory and cash collection at a store level.

  • Distributor Management: Enabling visibility and control across the distributor value chain.

  • Customer Service: Support for field service and customer service to deliver an integrated customer experience.

  • Digital Merchandising Service: Offering companies a fast, reliable, and cost-effective view of their products’ POS presence and placement.

Accenture NewsPage includes:

  • NewsPage Distributor Management: Helps you control promotions, improve productivity, streamline inventory and get accurate, reliable data on your secondary sales.

  • NewsPage Sales Force Automation: Designed specifically for emerging and developing markets. It supports all your sales channels, all delivery models, in all geographical locations–and it can link up with most legacy and back-office systems.

  • NewsPage Merchandising Solution: Enables merchandisers to execute and track their in-store metrics efficiently, thereby increasing their in-market time.