Living Business
Achieving sustainable growth through hyper-relevance
What It Is
Living businesses are companies that continuously adapt around the customer, to their changing preferences and market conditions with speed and scale.
Why It Matters
The traditional concept of customer loyalty has shifted. Brands now need to be loyal to customers, which means that companies must constantly adjust and cater products, services and experiences to the customer.
Where It's Going
Companies that embrace the living business mindset will benefit from sustainable growth and lasting customer loyalty only possible when agility meets opportunity.
Content Spotlight
Rewired Organization
How to achieve growth at a time of unprecedented disruption
Put your trust in hyper-relevance
Leaders show how others can harness personalized data about customers and secure their trust.
Building future leaders, one cookie at a time
How Girl Scouts teaches modern entrepreneurial skills and stay relevant in a digital world
Insurers’ golden ticket to sustained growth
A $375 billion opportunity is emerging in the insurance industry. Is your company ready to seize it?
The keep me index
How to create meaningful experiences that make your customers want to stay with you
A million markets of one
A leading insurer proves that innovation can create a hyper-personalized customer experience for millions of people.
The art of knowing me
The Accenture Genome connects your consumers to a universe of personalized experiences across your ecosystem.
Your wish at your command
How a digital marketing platform focused on personalization is powering Meliá Hotels’ global strategy
The Travel industry's reckoning
Naturally vulnerable to market cycles, Travel is now at the mercy of powerful disruptive forces.
Content Spotlight
Relevant Experiences
Accenture researcher Josh Bellin explains why a Living Business is a winning business.
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