Living Business
Achieving sustainable growth through hyper-relevance
What It Is
Living Businesses are companies that unlock sustained growth by continuously adapting to customer needs to achieve hyper-relevance.
Why It Matters
Driving sustainable growth is at the top of every CEO’s agenda, but the path to success has shifted. Customer loyalty has been upended by new technologies. To survive in today’s world of disruption, a new business strategy is required.
Where It's Going
Companies that become Living Businesses will benefit from sustainable growth and lasting customer loyalty as they seamlessly move from one growth opportunity to the next.
Content Spotlight
Design for Customers
The five keys that drive hyper-relevance and make Living Businesses three times more likely to unlock sustainable growth.
The art of exceeding expectations
Competitive advantage is no longer about meeting customer expectations. See why companies must now exceed them in three key areas.
Paving the path of possibility for customers
How Telefónica is driving growth through digital transformation, making the customer the center of the business.
Put your trust in hyper-relevance
How predictive analytics, AI and machine learning can give companies new levels of insight into their customers’ needs.
How travel companies are winning customer loyalty
Travel experiences must go beyond perks. They need to be relevant in the moment, moving beyond the trip into travelers’ daily lives.
Your wish at your command
How Meliá Hotels International’s global customer-centric strategy is delivering highly personalized customer experiences and driving loyalty.
The future belongs to Intelligent Operations
How to make operations the intelligence engine for your business.
Employee experience reimagined
How companies can apply their customer insights to nurture employee experiences that drive engagement, retention and productivity.
Insurers’ golden ticket to lasting growth
A $375 billion opportunity is emerging in the insurance industry. Is your company ready to seize it?
Content Spotlight
Relevant Experiences
Accenture researcher Josh Bellin explains why a Living Business is a winning business.
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