Living Business
Achieving sustainable growth through hyper-relevance.
What It Is
Living Businesses are companies that unlock sustained growth by continuously adapting to evolving customer needs to achieve hyper-relevance.
Why It Matters
Driving sustainable growth is at the top of every CEO’s agenda, but the path to success has shifted. Customer loyalty has been upended by new technologies. To survive in today’s world of disruption a new business strategy is required.
Where It's Going
Companies that become Living Businesses and drive hyper-relevance will benefit from sustainable growth and lasting customer loyalty as they seamlessly move from one growth opportunity to the next.
Content Spotlight
Design for Customers
The five keys that drive hyper-relevance and make Living Businesses three times more likely to unlock sustainable growth.
Paving the path of possibility for customers
How Telefónica is driving growth through digital transformation, making the customer the center of the business.
The rise of the purpose-led brand
How a shared purpose that reflects consumers’ personal values and beliefs, is helping companies build deeper connections and improve competitiveness.
Serving small and medium businesses their way
How energy providers can shape and tailor the small and medium-size business customer experience, and unlock trapped value.
Your wish at your command
How Meliá Hotels International’s global customer-centric strategy is delivering highly personalized customer experiences and driving loyalty.
The future belongs to Intelligent Operations
How to make operations the intelligence engine for your business.
Employee experience reimagined
How companies can apply their customer insights to nurture employee experiences that drive engagement, retention and productivity.
Bringing travel innovation to market with speed
How Marriott established an ecosystem of partners to deliver enhanced customer experiences in less than nine months, to drive growth.
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