Digital in hyper-drive
Accenture’s Banking Consumer Study, one of the largest of its kind, is based on interviews with 47,000 banking customers in 28 markets.
People change. So do their banking behaviors.
Consumer trust is failing—but banks can win it back
of respondents trust their banks to look after their long-term financial wellbeing, compared with 43% two years ago.
Banks should fundamentally rethink where, when and how they bring humanity and personality back into the customer experience.