Patient engagement and experience in healthcare will be different in the not-too-distant future. All stakeholders—payers, providers, IT vendors, life sciences, pharma and industry newcomers—will need new strategies to respond to inevitable digital disruption and its potential to dis-intermediate target patients, health consumers and members.
Traditional healthcare organisations must develop ways to be relevant to the new health consumer, by encouraging and embracing, rather than resisting, digital healthcare start-ups. Strategies may include establishing external R&D arms (e.g., ventures and accelerators), acquiring start-ups for talent (e.g., “acqui-hiring”) or implementing novel investment models.
Healthcare leaders will also need to modify business objectives, while establishing structures to efficiently and effectively identify, test and prove clinical applications.
Finally, all stakeholders will face increased pressure to cultivate a diverse ecosystem of partnerships and alliances.
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