Social has come of age for business.
Nearly nine in 10 US companies with at least 100 employees will use social media for marketing purposes this year.
Millennials have embraced social like no other digital channel, fluidly engaging with peers and providers across multiple digital channels and devices.
And as social adds to the large volume of data companies now collect, there is huge potential benefit for those companies that can make it actionable.
With nearly half of smartphone-owning millennials discovering brands on social media, and the inevitable “digitization of everything” through connected devices and the Internet of Things, it’s entirely feasible that, within five years, the social enterprise could completely redefine customer value, with social being the dominant means of talent acquisition, customer research, and customer service.
Discover the Five Tenets for Creating the Social Enterprise below, or download the PDF [516 KB].
Explore more Accenture social and digital capabilities:
Digital Social Media and Collaboration
Social media has revolutionized the way brands communicate—and how customers and employees connect.
High performing companies see social media and collaboration as a huge opportunity to drive revenue growth, create customer relationships that your competitors don't have, and create a strongly differentiated brand.
Learn more about Accenture Interactive Digital Social Media and Collaboration:
Watch and listen as Robert Harles, Global Head of Social Business at Accenture and Forbes Chief Insights Officer, Bruce Rogers, explore the value of social to drive business transformation and guide priorities and investments.
Businesses enrich their customer engagement using both online and offline data. Integrating social data provides added benefits from advanced insights, predictive analytics and a deeper understanding of the customer-brand relationship.
To accurately measure the value of their social activity, companies need to tie social metrics to real business impact. Using a contextual filter of what this activity delivers allows them to evaluate opportunities and outcomes in real time.
By placing analytics at the core of everything they do, truly social enterprises marry solid business sense and analytics-based insights to architect better solutions. It’s a bold mindset affecting every employee, and most importantly senior management.
Companies that seek greater agility must adapt and develop their learning. Synthesizing social vision and pragmatic execution, to advance new capabilities, real time responsiveness and the all-important speed to market.
Social implementation brings transformational change, but long-term benefits will best be realized through distinct attention to the structures, roles, responsibilities, security and measures underpinning each business decision.
If done well social can increase intimacy and relevance, which can be the customer tipping point between buying or not buying, remaining a loyal customer or going elsewhere.
It's easy for corporate and organizational leaders to be lulled into social complacency, especially when nothing has gone wrong...yet. For many, the clock is clicking toward one social misstep that could spell disaster for a product or the company's brand reputation.
To protect against these risks, and to drive measurable strategic impact from social, requires companies to change the way they think and behave.
First, forward-thinking businesses will begin with a strategy that integrates social into their business objectives.
Next, they will put the right resources and capabilities in place and take a "test, learn, and earn" approach to fine-tune their strategy over time.
Finally, social enterprise leaders will turn this game-changing capability into a competitive advantage, weaving it throughout the enterprise, building defensible customer relationships and future-proofing their business.
To learn more about future-proofing your business with social, download the PDF report.
DOWNLOAD THE FULL REPORT [PDF]
To learn more about how to transform your organization into a social enterprise contact:
Rob Harles
Global Managing Director, Social Media and Collaboration
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Alex Naressi
Managing Director, Social Media and Collaboration Lead EMEA
Kris Bober
Social Media and Collaboration Lead North America
Aneesh Desikan
Social Media and Collaboration Lead North America
Get in touch today
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