Activating & running the best customer experiences
A new model for a new generation of marketers.
Data driven – Technology enabled – Content powered.
Accenture Interactive Operations is the global managed services arm of Accenture Interactive. We activate and optimize engaging brand experiences to deliver breakthrough marketing-led growth, cost effectively, across all digital consumer touchpoints and channels.
Our new operating engine, SynOps for Marketing, creates highly scalable, transparent and insight-powered capabilities enabling brand managers and marketing executives to leverage data mining and advanced analytics to deliver dynamic, relevant and cost-effective experiences for customers.
SynOps for Marketing frees and empowers marketers to deliver innovative ideas that elevate the marketing function from transactional to transformational.
SynOps helps marketing departments move away from traditional manual data processing to a predictive and proactive mindset powered by data science and intelligence to accelerate innovation and revenue growth, while reducing costs and improving brand compliance.
We execute, measure, and optimize relevant customer experiences, at global scale, across all digital channels to fuel growth. Our experience activation network has 25,000+ digital professionals with expertise in 20+ industries and 45 languages.
Amplifying the power of content at scale to drive dynamic personalized experiences. By deploying the latest technology and techniques, we create a step change in clients’ content activation strategies.
Activating digital channels including CRM, SEO, SEM & Social to improve customer experiences and grow marketing-led revenue. By leveraging data, proprietary algorithms and machine-learning intelligence, we deliver personalized, seamless brand experiences.
Running multi-channel and multi-platform paid media activity to drive growth. By providing programmatic execution of digital paid media through a transparent operating model, we deliver greater control over media investments.
Managing the ‘discovery to purchase’ supply chain for eCommerce activation to boost sales & customer experience. By applying insights and predictive modelling we create a differentiated online store & marketing presence helping to drive customer acquisition and retention.
Doubled customer response rate through an optimized and personalized content production & delivery process.
Acceleration in global speed to market for clients across multiple industries. We achieved this by reducing content and campaign development processing time by half.
Increase in asset utilization by developing & executing a more effective digital content management approach.
Growth in digital sales by creating & deploying personalized activation strategies across paid, owned & earned channels.
"Operating on the axis of technology and creativity, we are transforming the marketing supply chain to build the world’s most powerful experience activation network".
– NIKKI MENDONÇA, Global President – Accenture Interactive Operations
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Fueling Dynamic, AI-powered experiences at scale
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Winning today requires robust data, the ability to derive insights, the latest technology, and expertly managed marketing operations powered by a human-machine model. Take a look at where we have been recognized!