Sustainable growth and success in today’s digital-first world depends on a marketing organization’s ability to create and activate hyper-relevant, data-driven and omni-channel customer experiences. Winning requires robust data, the ability to derive insights, the latest technology, and expertly managed marketing operations powered by a human-machine model that provides unrivalled speed and agility to scale globally.
We offer a new model for a new generation of marketers. Data Driven – Technology Enabled – Content Powered.
Accenture Interactive Operations is the global managed service marketing arm of Accenture Interactive. We execute, operate and optimize engaging brand experiences across all digital consumer touchpoints & channels.
Our end-to-end, managed services are powered by insight rich analytics, automation and cutting-edge technology. The result? A step change in marketing efficiency & effectiveness- including sales growth, customer engagement & repeat purchase.
Amplifying the power of content at scale to drive dynamic personalized experiences. By leveraging the latest technology & techniques, we create a step change in clients’ content activation strategies - lowering content production costs while maximizing content utilization & driving improved customer engagement & marketing ROI.
Activating digital channels to improve customer experiences & ROI. By leveraging data, algorithms & Artificial Intelligence / Machine Learning technology we deliver personalized, always on, seamless brand experiences that are in sync with customer journeys to accelerate the path to purchase.
Running multi-channel and multi-platform paid media activity to drive improved top and bottom line results for clients. By deploying a new human & machine, hub & spoke activation model we deliver an entirely NEW execution engine that powers results for clients.
Running the ‘discovery to purchase’ supply chain for eCommerce activation to boost online sales. By leveraging proprietary algorithms, machine learning derived intelligence & predictive modelling we create a continuously differentiated online store presence driving customer acquisition & retention.
Learn more about Accenture Interactive’s design, marketing, content and commerce offerings.
Doubled customer response rate through an optimized and personalized content production & delivery process
Accelerated global speed to market by 60% by reducing content and campaign development processing time by half
Increased asset utilization by 45% by developing & executing a more effective digital content management approach
Grew digital sales by 30% by creating & deploying personalized activation strategies across paid, owned & earned channels
Our experts share insights into how intelligent marketing operations can transform a client’s growth strategy
We're looking for people to deliver continuous, rapid-fire innovation and new business capabilities at Accenture Operations.Learn more