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Leading businesses today can no longer just rely on their large size, past experiences, or speed to innovation and market as factors for success. Business agility is increasingly a key determinant. Organizations must develop their ability to continually anticipate and swiftly respond to evolving consumer wants and needs.
The menu of choices is expanding. Channels for consumption are fragmenting. Consumer data is skyrocketing. And meanwhile, the marketing accountability bar is rising steadily. Marketing organizations are therefore undergoing major transformation to more effectively target customers and engage them through fluid omni-channel interactions.
Accenture’s MROI optimization approach is based on leading-edge proprietary analytics. Our marketing analytics software helps enable real-time monitoring anytime, anywhere. Leveraging our omni-channelattribution framework, we can help clients tackle the challenges of data granularity and siloed analytical approaches turning data into actionable insights into outcomes.
Accenture’s marketing analytics operating model can help unlock the full value of marketing analytics. Organizations today encounter various barriers that inhibit analytics adoption and limit conversion of insights into outcomes. We can help lift these barriers, enabling the translation of insights into outcomes. Using our marketing analytics operationalizing tools Accenture Insights Platform Analytics Apps we can create turnkey industry and function-specific solutions to empower business users and drive insights to the point of decision making.
Accenture’s embedded analytics help seamlessly integrate marketing, consumer and day-to-day transactional business data. Using business intelligence tools and algorithms enabled through the Accenture Insights Platform, our clients can benefit from insight-powered decision-making capabilities in real time.
Accenture’s big data marketing analytics approach helps isolate the important marketing signals from noise and enable data-driven decision making. Our approach is supported by data visualization, advanced analytics, machine learning and the Accenture Insights Platform.
Accenture’s causal forecasting aligns marketing with merchandising and supply chain operations by dynamically forecasting demand. The overall aim is to deliver the right number of products to the right customers at the right times.
Accenture’s causal forecasting aligns marketing with merchandising and supply chain operations by dynamically forecasting demand. The overall aim is to deliver the right number of products to the right customers at the right times.
Accenture’s insight-powered pricing and promotion solutions help maximize returns, supporting the end-to-end process from planning through review.
Become more agile and support data-driven decisions across your marketing organization with Accenture’s Marketing Analytics Platform. This platform runs diagnostics of actual performance and investment patterns, and evaluates historical effectiveness as a foundation for forward-looking marketing plans.
The solution also helps optimize current or future plans across both media and portfolio to identify the best mix of media across media channels, sales channels, product portfolios and geographies. By simulating scenarios across different marketing drivers, it can help you quickly tweak and tune the plans to predict how sales, revenue or other KPIs will look over time.
DOWNLOAD PDF: ACCENTURE MARKETING ANALYTICS PLATFORM BROCHURE [PDF]
Seamless inegration with data warehouse and modeling infrastructure.
Ability to change various marketing inputs & analyze their performance impact in real time.
Ability to optimize $ or optimize for a specified sales target.
Ability to specify complex $ or goal-based constraints.
Campaign planning & advance addressable channel attribution.
The Accenture Insights Platform is fast, flexible and scalable-ready to transform performance in weeks, not years.
LEARN MOREAnalytics-as-a-Service solution drives transformational business outcomes at speed and scale.
DOWNLOAD THE VIDEO TRANSCRIPT [PDF]The Accenture Insights Platform includesa suite of pre-built Analytics apps,supporting a multitude of industries and business functions.
DOWNLOAD THE VIDEO TRANSCRIPT [PDF]