CAPABILITIES
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Move beyond instinct to insight with Accenture Customer and Marketing Analytics
Driving insight-powered marketing performance and relevant consumer experiences
on a massive scale.
Our Services
Click the services to learn more.
Leading businesses today can no longer just rely on their large size, past experiences, or speed to innovation and market as factors for success. Business agility is increasingly a key determinant. Organizations must develop their ability to continually anticipate and swiftly respond to evolving consumer wants and needs.
The menu of choices is expanding. Channels for consumption are fragmenting. Consumer data is skyrocketing. And meanwhile, the marketing accountability bar is rising steadily. Marketing organizations are therefore undergoing major transformation to more effectively target customers and engage them through fluid omni-channel interactions.
Accenture’s MROI optimization approach is based on leading-edge proprietary analytics. Our marketing analytics software helps enable real-time monitoring anytime, anywhere. Leveraging our omni-channelattribution framework, we can help clients tackle the challenges of data granularity and siloed analytical approaches turning data into actionable insights into outcomes.
Accenture’s marketing analytics operating model can help unlock the full value of marketing analytics. Organizations today encounter various barriers that inhibit analytics adoption and limit conversion of insights into outcomes. We can help lift these barriers, enabling the translation of insights into outcomes. Using our marketing analytics operationalizing tools Accenture Insights Platform Analytics Apps we can create turnkey industry and function-specific solutions to empower business users and drive insights to the point of decision making.
Accenture’s embedded analytics help seamlessly integrate marketing, consumer and day-to-day transactional business data. Using business intelligence tools and algorithms enabled through the Accenture Insights Platform, our clients can benefit from insight-powered decision-making capabilities in real time.
Accenture’s big data marketing analytics approach helps isolate the important marketing signals from noise and enable data-driven decision making. Our approach is supported by data visualization, advanced analytics, machine learning and the Accenture Insights Platform.
Accenture’s causal forecasting aligns marketing with merchandising and supply chain operations by dynamically forecasting demand. The overall aim is to deliver the right number of products to the right customers at the right times.
Accenture’s causal forecasting aligns marketing with merchandising and supply chain operations by dynamically forecasting demand. The overall aim is to deliver the right number of products to the right customers at the right times.
Accenture’s insight-powered pricing and promotion solutions help maximize returns, supporting the end-to-end process from planning through review.
THE CMO CHALLENGE
The CMO’s challenge: Break through this fragmentation and clutter to address critical business problems.
Marketing Analytics Platform
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Become more agile and support data-driven decisions across your marketing organization with Accenture’s Marketing Analytics Platform. This platform runs diagnostics of actual performance and investment patterns, and evaluates historical effectiveness as a foundation for forward-looking marketing plans.
The solution also helps optimize current or future plans across both media and portfolio to identify the best mix of media across media channels, sales channels, product portfolios and geographies. By simulating scenarios across different marketing drivers, it can help you quickly tweak and tune the plans to predict how sales, revenue or other KPIs will look over time.
DOWNLOAD PDF: ACCENTURE MARKETING ANALYTICS PLATFORM BROCHURE [PDF]
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Leading-edge analytics, and real-time monitoring anytime, anywhere enabled with our proprietary Accenture Marketing Analytics Platform.
Diagnose
Seamless inegration with data warehouse and modeling infrastructure.
Analyze
Ability to change various marketing inputs & analyze their performance impact in real time.
Optimize
Ability to optimize $ or optimize for a specified sales target.
Ability to specify complex $ or goal-based constraints.
Advance Attribution
Campaign planning & advance addressable channel attribution.
MARKETING ROI
Traditional Mix Marketing Approach
- Independent channel marketing mentality
- Sliced approach to data management
- Limited customer level conversion measurement
New Marketing Optimization Approach
- Cohesive and integrated messaging
- Best practice approach for addressable omni-channel onboarding data, analytics, and insights
- State of the art analytical tools
ACCENTURE INSIGHTS PLATFORM
How can your enterprise harness business-critical information to make smart, strategic decisions? How can you tap into a wealth of knowledge, without a huge investment of time and money?
Find the business in your data: Gain insights. Take action.
The Accenture Insights Platform is fast, flexible and scalable-ready to transform performance in weeks, not years.
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Simplifying analytics for businesses with cloud-based insights platform
LEARN MOREAnalytics-as-a-Service solution drives transformational business outcomes at speed and scale.
DOWNLOAD THE VIDEO TRANSCRIPT [PDF] -
The Accenture Insights Platform
The Accenture Insights Platform includesa suite of pre-built Analytics apps,supporting a multitude of industries and business functions.
DOWNLOAD THE VIDEO TRANSCRIPT [PDF]
LATEST THINKING
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Resolving the digital collaboration conundrum between retailers and manufacturers
With increasing customer expectations and the complexity of omni-channel, profitable growth for retailers and manufacturers depends on digital collaboration.LEARN MORE -
Building the just-in-time marketing organization
Slash marketing inventory waste and ensure your organization reaches the right customers with the right message—at just the right time.LEARN MORE -
The data management platform unleashed
More than a plug-and-play approach to fuel personalized, contextualized and precise offers for customers and prospectsLEARN MORE -
Five core tenets for creating a social enterprise
Social has come of age for business. And soon, social may be the dominant means of talent acquisition, customer research and customer service for the social enterprise.LEARN MORE -
Digital transformation: Re-imagine from the outside-in
Companies must achieve enduring customer relevance at scale through a customer-focused digital transformation to thrive—and survive.LEARN MORE -
Propelling growth through personalization
Dynamically curating experiences to each individual and context, seamlessly across channels, based not only on what someone has done in the past, but why.LEARN MORE -
Generating deep insights from the customer genome
Discover how to derive the digital DNA of your customers.LEARN MORE -
Measuring ROI of multichannel digital marketing
Anticipating the consumers’ path to conversion is key to a strong MROI, yet methods for understanding consumer behaviors are still lacking.LEARN MORE
CLIENT SUCCESSES
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Metro Italia: Growing sales volume and margins with Pricing Analytics Services
Accenture helps METRO Italia enhance its pricing strategy, improving operational performance and growth.LEARN MORE -
Global CPG Company:
Improving value with a global digital marketing, consumer data management and campaign management solutionLEARN MORE -
Telefónica and Accenture: A digital partnership
Telefonica, is the sixth largest mobile telecommunications company, worked with Accenture to progress in their goal of becoming a digital company.LEARN MORE -
Analytics engine for major Greek bank
Developing actionable marketing campaign management insights about operations, customers and marketsLEARN MORE
