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CAPABILITY

Accenture Digital Advertising Services

Transforming businesses with advertising operations, analytics and automation services

THE DAWN OF A NEW DIGITAL ERA

Advertising has experienced deep disruption as new channels and innovative technologies emerge and evolve at speed. Competition is fierce, but businesses have unprecedented opportunity to help advertisers reach target audiences with personalized messages that resonate. Ad Sales organizations that adopt a cloud-based, platform business model can truly transform from forward thinking, to forward doing.

Better engagement = better outcomes

Companies that make “digital” the new business model – through addressable TV mixed with data and analytics securely deployed – will be better equipped to compete effectively and efficiently, resulting in:

ADVANCED AUDIENCE TARGETING

Standardized and consistent audience segments across publishers

CUTTING-EDGE ANALYTICS

Advanced analytics based on machine-learning and big data

BRAND CONTROL

Greater clarity and visibility into programmatic ad buying and campaign reporting

SALES AUTOMATION

Omnichannel sales based on data-driven automated platforms ensuring full visibility

EXPANDED ADDRESSABLE MARKET

Extend advertising inventory to small and medium businesses—at scale

WHAT WE DO

Accenture’s comprehensive intelligent advertising services can help you grow your advertising business effectively and profitably – at scale.

Intelligent Advertising Consulting

We partner with you to solve key challenges and take advantage of opportunities to transform your advertising business to better monetize your inventory and audiences, resulting in optimized profitability.

Industrialized Advertising Platforms

We have innovative data-driven platforms and capabilities that help you successfully compete in the new advertising ecosystem, with agility, and scale – safely and securely.

Innovative Services,
Launched At Scale

We help you build, launch and manage sophisticated and ubiquitous advertising products. Operate any cutting-edge business models powered by agile development and delivery solutions.

INTELLIGENT ADVERTISING SOLUTIONS

Multimedia Advertising Platform

A platform that leverages best-in-class advertising sales and fulfillment systems, advanced analytics, and artificial intelligence to better automate the ad sales and operations processes, resulting in increased monetization of ad inventories across all digital sales channels.

Advertising Sales, Services, and Operations As-a-Service

Accenture helps media companies provide seamless service to their B2B customers (brands and agencies) across several automated sales channels (direct, programmatic, self-service) where data-driven, cross-media ad campaigns can be effectively traded. This offering is powered by Accenture’s next-generation ad sales solution, Multimedia Advertising Platform, provided in a bundle with industry vertical consulting services.

Accenture media services

Through our leading digital agency, Accenture Interactive, we can provide digital marketing services, including ad content creation and modification. These complement our media sales clients’ portfolio, fully addressing advertisers marketing needs in the digital space.

LOCAL RELEVANCE AND GLOBAL DELIVERY

Accenture Intelligent Advertising – part of Accenture Digital Video – has strong relationships with many leading communications, media and software & platform companies. With a proven track record of innovation, we help clients across North America, Europe, Asia and Africa. Here is how our global delivery can be applied locally to drive effectiveness and profitability across your advertising business:

Delivery Centers &
Clients Across 120
Countries

1800 +

Data Scientists

Addressable

TV Advertising

End-to-End

Digital Expertise

Customer

Experience

Architects

Propreitary

Platform-Based Technology