As consumers seek an engaging digital experience and book retailers extend their control over digital distribution, book publishers need to reassert their position in the value chain by finding innovative ways to get closer to consumers. To succeed, they must resolve the key challenge of delivering content directly to consumers, while maximizing data collection and drawing actionable insights.
The wide range of mobile devices and distribution channels for consumption of digital content compounds this challenge. Consumers expect the content to be always available and synchronized across all devices.
Accenture Business-to-Consumer Digital Solution helps publishers distribute digital content at scale, while enriching the retail experience by allowing consumers to connect to their favorite author, imprint or genre through video, audio, news and social media. This helps content companies foster a connected content ecosystem, and leverage author and imprint brands.
Accenture has worked extensively in the digital content domain across music, film and television industries, and brings this in-depth experience to the consumer publishing industry.
•We serve four of the five largest publishing companies in the world. For example, we helped the publishing division of a large entertainment conglomerate build an online digital book platform that created an engaging online presence for its children’s books section.
•We have a strong relationship with all global music majors. For example, we helped the Universal Music Group develop direct-to-consumer offerings and enhance digital content fulfillment for its artist sites. The solution supports up to two million downloads and streams per day.
•We have helped six major Hollywood studios realize the potential of digital technologies. For example, we enabled Warner Bros. Entertainment to transform its digital asset management system and create the world’s first high-performance digital media and entertainment business.
The solution’s user interface gives publishers control over all creative aspects of a direct-to-consumer proposition. The solution helps the publishers:
•Sell digital and physical content directly to consumers through sites with noncommercial content and e-commerce functionality, their own e-reader mobile application and cloud library.
•Open the door for collection and monetization of consumer behavior and relevant data to increase the effectiveness of their marketing spend.
•Control how digital content is shared directly with consumers and how it is used across devices—tablets, e-readers, smartphones and personal computers.
•Deploy multiple e-commerce sites quickly and cost effectively, allowing a compelling web presence.
The solution can be offered on a software-as-a-service (SaaS) basis, leading to manageable costs for a scalable digital distribution solution encompassing complex back-end operations and content fulfillment.