The role of the CMO has become more critical than ever.
In an age of disruption, businesses are faced with a host of new and unfamiliar challenges. Industries are being transformed amid technological advancements and rising competition, while stakeholders and customers are constantly demanding for more, with routes to markets becoming increasingly complex.
of today’s CEOs and CMOs believe the function will change fundamentally over the next 3 years.
of pioneering marketeers are now leading the way.
The role of the CMO has become critical, and its importance will only continue to grow as organisations become more and more customer-centric. In a world where the future is uncertain, the CMO gets the opportunity to chart new territory and break new ground. More importantly, he or she can effect change at the organisation and forge the way for the future.
Figure 1: Future state: How prepared are you and your current Marketing team to deliver the business objectives expected of you 3-5 years from now?
"In this race to the top, marketers have become critical. They have to anticipate the challenges ahead, stay close to their customers, and align their efforts to support the larger goals of the business."
– NILS MICHAELIS, Managing Director and Innovation Lead