We combine our 3rd party data seamlessly with an organization’s 1st party data and with Google 2nd party data consisting of affinity audiences, custom intent audiences, lookalike expansion, geo & demographic targeting.
This combined ‘data at scale’, consisting of 1st, 2nd and 3rd party data sources creates rich custom audiences through ingestion into our proprietary AI / ML algorithms, hosted on Google Cloud Platform (GCP). This provides a much more granular, accurate set of hyper-personalized outcomes for campaign activation.
AI data driven growth is game-changing
Organizations can now achieve hyper-personalized differentiation from an AI Data open-ecosystem landscape, powered by our Accenture-Google partnership, which provides rapid scale and speed for large organizations with a global footprint.
In the post-Covid era, many companies are challenged to achieve sustainable, profitable digital customer growth in multiple countries. This can now be resolved with immediate access to 2nd and 3rd party data and an accelerated campaign activation capability across multiple digital global platform brands.
The Accenture-Google end-to-end solution can be delivered within weeks / months compared to an in-house approach which would potentially take 3-4 years to build and fail to leverage the ever-increasing volumes of continuously growing 2nd and 3rd party data sources.
We are now at an exponential ‘tipping point’ between adopters and laggards across multiple industry sectors. Globally recognized consumer brands have already adopted our solution. These AI Data driven organizations are now benefiting from our unique, immediate scale of the Accenture – Google Cloud data partner ecosystem to deliver accelerated, profitable digital growth.
Don’t be late, enjoy that AI Data ‘coffee’ moment of truth.
1 "AI: Built to scale", 14th November 2019.
2 Google Ads & Commerce Blog, “Charting a course towards a more privacy-first web”, 3rd March 2021.
3 “Solutions.AI: Scalable AI to change your business”, 4th April 2021.
4 “Using data and AI to truly understand the customer”, 7th April 2021.