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What is the Digital Bar?

The Digital Bar is a new concept developed to demonstrate how digital innovations can be used to drive consumer engagement. It addresses the issues that consumer companies are facing and the demands of the new 2020 consumer through an omnichannel approach. The experience provides a series of digital touchpoints that come together as part of a seamless, end-to-end consumer journey.

ACIN, Accenture's Innovation Center in Milan, provides consumer goods companies with an immersive environment, a place to evaluate current customer journeys, analyze current challenges, understand market opportunities and how to invest to shape future offerings.

How will your business differentiate for the digital consumer and what is the best way to get there?

We assist companies in exploring the art of the possible, leveraging industry best practices, leading capabilities, and emerging technologies to create a vision for the road ahead.

Welcome To The Digital Bar Experience

"The Digital Bar creates experiences for consumers that extend convenience with entertainment and personalized interaction..."

The Digital Bar Experience

Contact Us

Duncan Knight Duncan Knight

Accenture Managing Director

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Andrea Ruzzi
Andrea Ruzzi

Accenture Managing Director

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Marco Triozzi
Marco Triozzi

Accenture Innovation Center in Milan, Director

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