The annual Trends report from Fjord, Design and Innovation from Accenture Interactive, offers an in-depth look at the eight most important developments, we believe will influence and impact design and innovation for business, government and society in the coming year.
When we produced our first Trends report in 2008, Fjord consisted of 80 designers in four European studios. We've since grown to 800+ designers and developers across 22 studios, spanning five continents. This offers us a truly unique perspective, plus the ability to view the world and the way it's changing from every angle.
We hope our annual report is a guide to the challenges, experiences and opportunities your organization, employees, customers and stakeholders are likely to face in 2017 and beyond.
To find out more, please visit trends.fjordnet.com.
This year is our tenth anniversary of Fjord Trends. In 2008, our first Trends report predicted that GPS would be the new camera. Fast forward to 2016, we looked at what was next for employee experience and big data etiquette.
We still apply the same process to creating and curating our trends—by running workshops in all of our studios. Now we're more perfectly positioned than ever, to explore and explain emerging technologies and to identify and tackle important issues.
In this video, Abbie Walsh, Group Director at Fjord London, and Fjord co-founders Olof Schybergson and Mark Curtis, take a look back over the last ten years' hits and misses of Fjord Trends.
EPHEMERAL STORIES: Where next, now that everyone's a storyteller? It is time for brands to give their audience the space to shape their own story.
SHINY API PEOPLE: Rewiring for innovation. Breaking down silos to create fertile ground for organization-wide innovation.
BLURRED REALITY: As Mixed Reality moves towards the mainstream, let's turn away from single reality experiences to focus on harnessing and combining all types of reality.
WORLD ON WHEELS: The focus is now on the car as a connected mobile environment in which things happen via multiple devices.
HOMES WITHOUT BOUNDARIES: From the smart home to the helpful home, with services built around and for humans rather than technology and objects.
HOURGLASS BRANDS: Don't get stuck in the middle! With a polarized brand landscape, brands sitting in the squeezed middle will need to optimize their strategies in order to survive.
ME, MYSELF AND A.I.: Humanizing chatbots, emotional intelligence (EQ) becomes a critical A.I. differentiator.
UNINTENDED CONSEQUENCES: Organizations should start to think about social experiences to guard against unintended consequences of their activities.