The key to connecting sales and supply chain strategy is establishing a unique set of products and services, coupled with a seamless and dependable buying experience.
To drive growth and stay competitive, companies must forego the one-size-fits-all approach, from product design to ordering and delivery preferences.
The key is establishing a unique set of products and services, coupled with a seamless and dependable buying experience. Solving this equation for both consumers and customers is becoming increasingly complex.
Supply chain executives have an opportunity to transform their operations into growth engines, customizing the way they respond to take advantage of the market opportunity. But they cannot do it alone; they will need to call upon their marketing and sales counterparts to succeed.
The market is forcing consumer goods companies into a new way of working. The future growth leaders will:
Managing Director – Accenture Strategy, Operations Strategy