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Efma-Accenture Distribution and Marketing Innovation Awards

Celebration of innovations and bold thinking in the banking industry


Since 2013, the Efma-Accenture Banking Innovation Awards has helped drive innovation in the industry, encouraging financial institutions to develop disruptive strategies to propel banking into the future. The annual ceremony recognizes and showcases the best innovations. It is an unrivalled networking event, and an opportunity for banking executives to explore bold new thinking in the industry.

Last year’s awards saw some fascinating innovative trends emerging. Read more in our report: Innovative Trends in Retail Banking, which looks closely at the trends shaping the future of banking.


Watch highlights from the 2017 Efma–Accenture Distribution & Marketing Innovation Awards Ceremony


“We continue to be impressed with how DMI Award winners leverage digital technologies to create innovations that generate value for clients—in terms of customer experience—and also for banks, to help gain market share, drive revenue growth and deepen client relationships, while reducing costs. Digital industrialization in managing the underlying processes in customer engagement is rapidly increasing year after year as customer experience is increasingly critical given the competition that retail banks are facing from non-traditional competitors. While the majority of this year’s winning banks are from Europe, they represent numerous countries, showing that innovation knows no boundaries.”


Global Managing Director of Accenture Distribution and Marketing Services

Twitter LinkedIn Mail to Piercarlo Gera. This opens a new window.


Efma Awards were given in the following 10 categories:


Best New Product or Service
DenizBank (Turkey) won for their Augmented Agricultural Banking App. This award was voted on at the awards ceremony, after six finalists pitched their innovations live to gain votes from attendees onsite and online. See blog post with featured video.

Phygital Distribution

Phygital Distribution
Idea Bank (Poland) won the Phygital Distribution category with Idea Hub Express, a unique mobile co-working space.


Big Data, Analytics & AI
Sberbank (Russian Federation) won the award for Tips in Sberbank Online, an AI-based tool that can help users change their financial habits for the better, saving them money, time and effort. See blog post with featured video.

Wallets and Payments

Wallets & Payments
Barclaycard (UK) won the category with Barclaycard Grab+Go, which transforms a shopper’s smartphone into a ‘pocket checkout’ so they can scan items and complete their purchase with a single click.

Customer Experience & Engagement

Customer Experience & Engagement
KBC Bank (Belgium) won the award with My car, which uses blockchain technology to create a seamless experience in car loans. See blog post with featured video.

Workforce Empowerment & Behavior

Workforce Empowerment & Behavior
Intesa Sanpaolo (Italy) won the award with its ISP Digital Learning portal and smartphone app, which entices employees to learn anytime, anywhere through a Netflix-inspired digital learning service. See blog post with featured video.


Digital Marketing
DBS Bank (Singapore) won the award with its DBS Sparks mini-series, which was inspired by real client stories. It provides digitally oriented content marketing instead of relying on traditional ads and promotions to foster brand love.

New Business Ecosystem

New Business Ecosystems
mBank (Poland) won the award for mPower Business Starter, which integrates government, bank and accounting services to create an easy and intuitive user experience, enabling customers to become entrepreneurs.

Global Innovator - Challenger Player

Global Innovator - Challenger Player
N26 (Germany) was named Global Innovator Challenger Player for bringing innovative services to market over the last year, including N26 Business, which enables freelancers and self-employed workers to navigate both their business and private finances, and a new digitized insurance service in partnership with Insurtech Clark. See blog post with featured video.

Global Innovator – Established Player

Global Innovator - Established Player
BBVA (Spain) was named Global Innovator Established Player for the innovations it brought to market in 2017. These include the BBVA API Market open and global API platform, which enables companies of all sizes to access a secure and powerful set of financial tools to help them innovate.


A replay of the 2017 award ceremony webcast is available to those who couldn't attend or watch the live webcast.