Lay Lim is Senior Managing Director, ASEAN, and is concurrently country managing director of Accenture Singapore.
Lay Lim joined Accenture on March 1, 1988. She has held several leadership roles, which include the setup of Accenture’s Customer Relationship Management service line in 2000, and for eight years was the Asia Pacific managing director for the CRM Service line. During this time, she spent two years in Shanghai to establish the practice in China.
In 2007, she returned from Shanghai to assume the role of country managing director for Accenture. Her passion for building new businesses for Accenture led her to also assume the APAC leadership role to startup two new practices—one for Analytics and the other for Sustainability Services. In October 2011, she assumed her current role of geographic unit managing director for ASEAN.
Outside of Accenture, Lay Lim has served on the Boards of Singapore Land Authority and the Council for the Third Age. She currently serves on the Board of Advisors for the School of Information Systems at the Singapore Management University and she is the co-chair for the Modern Services Sub-Committee on the Committee for Future Economy. Lay Lim is also one of BoardAgender's Champion of Change, supporting and promoting gender-balanced businesses in Singapore.
Reflections on the big issues facing ASEAN’s business and government leaders in an era of disruption.