Anheuser-Busch InBev SA (AB InBev) is the largest brewer in the world, wielding a portfolio of more than 500 brands that includes consumer favorites Budweiser, Corona, Brahma, Cass, Eagle Lager and Stella Artois.
In 2015, the AB InBev team saw a wave of change coming to the industry. Consumers wanted new and different things from their beverages, revealing a world of whitespace opportunities. To seize those, AB InBev knew it needed to change its approach and created ZX Ventures, a global investment and innovation group. The mandate was to nurture, support and grow the products and services of tomorrow.
When pushed to think beyond beer to spark exponential growth, ZX Ventures chose to partner with Accenture Song. Pedro Earp—who created ZX and now serves as the Chief ZX Ventures and Marketing Officer for AB InBev—says that the initial work was about reframing the opportunity.