Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
What You’ll do:
The Content Strategist works closely with our UX and Marketing teams to establish a strong narrative on how clients can build authentic, compelling and relevant brand experiences with their consumers. This role seeks to provide our clients with advisory support on how they can augment existing content operations or enhance content creation for customer engagement, to support overarching business goals and drive business results.
The Content Strategist should act as the go-to person for the following areas:
Assess content on digital platforms and generate insights via data analysis, user research, benchmarking, heuristic assessment and content audits. This includes the ability to identify high-impact improvement opportunities across all content areas
Possess a good understand of SEO best practices and is equipped with the know-how to apply SEO to content pieces
Perform and work alongside UX and / or Marketing teams to perform in-depth analysis and identify root causes of experience issues contributed by Content
Define content vision and develop content guidelines / tone of voice for brands to create consistent and engaging content
Architect go-to-market content strategy by identifying what types of content to be created to engage with different customer segments and determining content lifecycle processes to be streamlined or augmented for efficiency of internal operations
Create and manage content calendars, and develop content briefs capturing the necessary requirements for copywriters to produce high quality content assets. Produce performance report for content developed to measure efficacy of assets
Identify and monitor content experience metrics that assess the efficacy of content. Make recommendations for content optimization tactics improve content targeting and measurement
Who we’re looking for:
3-5 years of experience in an advertising, digital media company
Excellent English language proficiency with a distinctive wit and flair
Strong writing skills and project management skills
Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
Digitally fluent, with knowledge of content marketing best practices
Knowledge of SEO principles and digital marketing platforms, such as content management, web analytics, web content management and email service platforms is helpful (hands-on experience is not required)
You will also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Life at Accenture
Work where you're inspired to explore your passions and where your talents are nurtured and cultivated. Innovate with leading-edge technologies on some of the coolest projects you can imagine.
Learn more about Accenture
Our more than 500,000 people in more than 120 countries, combine unmatched experience and specialized skills across more than 40 industries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.