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Campaign Manager
Singapore
Job No. 13180751
Full-time - On-Site
Job Description
Job Description
Campaign Management
- Take ownership of a specific product within the bank and develop a comprehensive product marketing strategy.
- Lead a product squad, collaborating with cross-functional teams to strategize and develop solutions tailored to the product's needs.
- Analyze market trends, customer insights, and competitive landscape to inform product marketing strategies and initiatives.
- Develop and execute integrated marketing campaigns to drive awareness, acquisition, and retention for the product.
- Collaborate with internal stakeholders, including product development teams, sales teams, and creative agencies, to ensure alignment and execution of marketing initiatives.
- Manage the product marketing budget effectively, allocating resources to maximize ROI and achieve campaign objectives.
- Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
- Conduct semestral forward planning for the product, forecasting market trends, identifying opportunities, and developing long-term marketing strategies.
- Stay informed about industry best practices, emerging trends, and new technologies relevant to product marketing.
- Serve as the primary point of contact for all product-related marketing inquiries and initiatives.
- Provide regular updates and reports to stakeholders on campaign performance, market insights, and product developments.
Qualifications
Requirements
- Experience in Financial Services industry
- Proven track record of successfully developing and executing integrated marketing campaigns that drive results.
- Experience managing cross-functional teams and leading projects from conception to execution.
- Previous experience in the banking or financial services industry is highly desirable.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.
- Excellent leadership and communication skills, with the ability to effectively collaborate with internal teams and external stakeholders.
- Proficiency in marketing analytics tools and platforms to track campaign performance and measure ROI.
- Creative thinking and problem-solving abilities to develop innovative marketing solutions.
- Strong project management skills to manage multiple campaigns and priorities simultaneously.
- Familiarity with SEM and SEO best practices for digital marketing campaigns.
- Knowledge of branding principles and experience maintaining brand consistency across all marketing channels.
