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Analytics Lead (Marketing Advisory)
Kuala Lumpur
Job No. 12272304
Full-time - Hybrid
Job Description
Responsibilities:
- As an Analytics & Modeling Practitioner, you will be responsible for leveraging your expertise in Data & AI Solution Architecture to design and implement effective solutions.
- In this role, you will be expected to analyze complex data sets, perform statistical analysis, and develop predictive models to support business decisions.
- You will also be responsible for interpreting data, identifying trends, and communicating insights to stakeholders.
- You must have expert proficiency in Data & AI Solution Architecture. Having expert proficiency in Data Analysis & Interpretation, Predictive Modeling and Analytics, and advanced proficiency in Statistical Analysis will be advantageous.
- Design and implement data and AI solutions to support business decisions.
- Analyze complex data sets and perform statistical analysis to identify trends and insights.
- Develop predictive models to support business decisions.
- Interpret data and communicate insights to stakeholders.
Qualifications
- Relevant years experience with the bulk of experience focused on the marketing analytics and advisory space
- Bachelor's Degree required - preferably in Econometrics, Statistics, Economics, Marketing, or Computer Science with emphasis in Statistics; Masters preferred
- Experience in the analysis of Marketing data using analytics or statistical modeling tools
- Ability to validate and derive insight from large amounts of data from diverse sources
- Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics
- Experience in customer-level data analysis (customer segmentation, predictive modeling, etc.) experience with SQL a plus
- Previous work on analytic projects in the following areas: Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Marketing Intelligence & Competitive Analysis
- Strong written and verbal communication skills
- Excellent cohesive team spirit