About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Job Summary:
The role of the Marketing Associate Manager is to design, develop and execute marketing activities to help grow Accenture’s business in Southeast Asia.
To achieve this, the individual will be responsible to explore new ways to position Accenture as a leading local brand and drive consideration for our capabilities in the geography. This includes planning, executing, tracking and analysis of marketing campaigns. In addition, the candidate will build connections in the local business community and help to position Accenture and its leaders in those communities.
Key Responsibilities:
The position drives the account-based and industry-led marketing initiatives in Southeast Asia, working closely with global counterparts.
- Develop and manage the marketing operating plan – reflecting image, market, and business development.
- Manage Business Services marketing support, including research, message development and sales tools, marketing program development and execution.
- Work closely with client teams on strategic marketing to support relationship development with a defined number of decision makers at key client organizations.
- Understand and apply the right channels in the marketing mix- from image programs like Accenture.com and media relations, through thought leadership development and campaigns, and client centric and opportunity centric marketing.
- Work closely with the sales and bid teams to ensure that marketing helps to differentiate our bids against our competitors and improve our chances of winning. Activities can include working with the bid teams on messaging, creating supporting materials such as collateral, microsites, team books, presentation materials including audio and video, coaching for oral presentations and more.
- Participate in account planning with the client account teams/sales function, and producing strategic relationship development and marketing plans to support key clients and contacts (largely C-level decision makers within the clients).
- Leverage relevant industry marketing and communications programs, tailoring as necessary to local market conditions
- Ensure successful program completion in terms of quality, effectiveness, time and budget
- Identify and manage marketing services resources and third-party service providers e.g., agencies, designers, writers
Relationships:
- Reports to: Southeast Asia Senior Manager
- External Relationships: Third party vendors, suppliers, agencies.
