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Marketing Analytics Manager

Job Location: Singapore

Regional Description: Singapore

Job Number: 00527907

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- Job description

Join Accenture and help transform leading organizations and communities around the world.  The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.
 
Accenture Interactive
Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

Job Summary
There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

Delivery
  • Lead a team that will perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities.
  • Lead teams and manage clients through the deployment of digital analytics platforms (Adobe Analytics, Google Analytics Premium, etc.) across digital properties including mobile web and apps.
  • Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience
  • Manage the strategic deployment tagging for digital analytics, paid media, and 3rd party applications
  • Help businesses evolve organizational processes to better leverage data and insights
Basic Qualifications
  • Minimum of 4 years of experience in digital marketing and / or digital analytics
  • Minimum of 4 years of experience using, installing and / or customizing web analytics and tag management solutions
  • Passionate about data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)
  • Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
Advanced Qualifications
  • Ability to communicate business objectives to a senior audience
  • Ability to manage a team responsible for running a digital analytics program
  • Technical understanding of how digital analytics and tag management solutions are deployed
  • Ability to complete complex tag deployment within tools like Dynamic Tag Manager and Google Tag Manager
  • Knowledge of web analytics and tag management solutions and differences between providers (ex: Adobe, Google, Tealium, Ensighten, etc.)
Set Yourself Apart
  • Experience with client-facing projects ideally in consulting, agency or other business-related services
  • Experience with attribution modeling and software (e.g., Attribution 360, VisualIQ)
  • Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)
  • Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Qlik, TIBCO/Spotfire, etc.)
  • Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX
  • Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)
Professional Skill Requirements
  • Proven ability to work creatively and analytically in a problem-solving environment
  • Strong attention to detail
  • Desire to work in an information systems environment
  • Excellent communication (written and oral) and interpersonal skills
  • Ability to take complex solutions and make them simple to explain and digest
All of our consulting professionals receive comprehensive training covering business acumen, technical and professional skills development.  You’ll also have opportunities to hone your functional skills and expertise in an area of specialization.  We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
 
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

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