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Marketing Manager (Health & Public Services)

Job Location: Singapore

Regional Description: Singapore

Job Number: 00499022

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- Job description

Join Accenture and help transform leading organizations and communities around the world.  The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.  Choose Accenture, and make delivering innovative work part of your extraordinary career.


Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that support the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. 

 

Job Summary: 

The Marketing Manager, Health & Public Service (HPS), Asia Pacific (APAC), will have responsibility for executing nominated integrated marketing campaigns for HPS – specifically for the Health Industry – in the APAC region with a focus on digital marketing, content development, client relationships and strategic events.

 

The job reports to the HPS Global Health Senior Marketing Manager and will work with HPS and regional marketing teams and nominated account teams.


Target audiences are senior public sector clients in federal, state and local government agencies as well as select private enterprises in APAC – primarily Australia and Singapore.

 

Key Responsibilities:

To program manage and implement client-focused industry campaigns. Program components and activities drive to increase awareness of Accenture capabilities and experiences that provide solutions to our clients’ challenges, and increase interaction and build relationships with those clients. Will include but not limited to:


  • Develop marketing strategy and execute programs aligned to the strategy. Programs can include content development, digital and social media marketing, internal communications, recruitment marketing, events & sponsorships, collateral/credentials development, direct marketing, writing, web content management, database management, digital marketing, lead generation, among others
  • Provide strategic counsel to Organization Unit (OU) leadership teams and key stakeholders, and advise them on communications strategy and messaging to internal and external audiences
  • Support the Accenture strategic priorities and continue to build the Accenture brand
  • Oversee program execution to ensure successful completion in terms of quality, effectiveness, time and budget. This includes tracking and reporting results metrics and success measurement
  • Manage marketing budget for area of responsibility
  • Adhere to all communications policies and protocols
  • Develop and manage the marketing operating plan – reflecting image, market, and business development.
  • Manage Business Services marketing support, including research, message development and sales tools, marketing program development and execution.
  • Work closely with client teams on strategic marketing to support relationship development with a defined number of decision makers at key client organizations.
  • Understand and apply the right channels in the marketing mix- from image programs like Accenture.com and media relations, through thought leadership development and campaigns, and client centric and opportunity centric marketing.
  • Work closely with the sales and bid teams to ensure that marketing helps to differentiate our bids against our competitors and improve our chances of winning. Activities can include working with the bid teams on messaging, creating supporting materials such as collateral, microsites, team books, presentation materials including audio and video, coaching for oral presentations and more.
  • Participate in account planning with the client account teams/sales function, and producing strategic relationship development and marketing plans to support key clients and contacts (largely C-level decision makers within the clients).
  • Identify and manage marketing services resources and third party service providers e.g., agencies, designers, writers.
  • Maximise geographic and growth platform marketing initiatives
  • Increase awareness of Accenture as a market leader at roundtables and major events / speaking opportunities and through working with the HPS and geographic media and analyst teams

Qualifications:

  • Bachelor’s degree, university degree or equivalent
  • Minimum of 7 years’ of experience in marketing and communications
  • Strong program management – hard skills around budget, metrics, CRM, reporting and analytics, etc., and soft skills around working with senior leaders internal to Accenture
  • Identify and understand critical client challenges and how Accenture provides solutions
  • Ability to work collaboratively within a global marketing team and effectively implement in a localised fashion the global marketing agenda
  • Strong program implementation of multi-channel integrated marketing campaigns
  • Exceptional writing skills across all forms – email, point of view pieces, editorial, social media, script writing, case studies, etc.
  • Ability to be effective in a global matrix organisation working remotely
  • Executive presence and the ability to act as a marketing advisor to account leadership
  • Setting communications strategy and designing proactive targeted communications programs
  • Ability to identify data analytics and apply insight in real time to programs
  • Prioritising multiple activities and programs and maintaining very high level of marketing activity
  • Ability to create and maintain forward momentum around marketing activities
  • Building strong proactive relationships with account executives and marketing peers
  • Ability to adapt to the varied range of cultures and dynamics of APAC

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

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