In its quest to become the best digital airline in Europe, the company wanted to modernize its digital e-commerce channels and offer customers robust mobile features. It chose to collaborate with Accenture and Mirabeau, an online platform developer, to get the job done in an aggressive time frame.
The new technologies implemented are now making customers’ journeys seamless. In addition to a 200 percent increase in online check-ins, Transavia experienced a 25 percent increase in traffic on online channels contributing to a 20 percent increase in year-on-year sales. Becoming more digital is helping Transavia stay in the lead in a highly competitive and fast-changing, low-cost airline European market.