Accenture helps develop and implement business process digitalization underlying a strategic new customer insurance platform
An Asian subsidiary of a large international insurance firm had created multiple consumer-facing insurance platforms in the past, bringing challenges in providing a consistent customer experience and maintaining a single source of truth. Accenture was selected as digital transformation partner to help design and launch a single customer self-service platform.
The team helped the insurer take a customer-centric approach in redesigning the experience and requirements for a new customer self-service portal, matching customer and business insights to develop the best approach to redesign. Accenture helped digitize business processes, leading to the digitalization of information and enabling service delivery to be led by analytics. As the first fully paperless system for insurance application, automation of medical underwriting, and digitalization of corporate contracts in the national life insurance industry, the service provided an important step for this insurer.