In a post-recession world, chief marketing officers (CMOs), chief sales officers (CSOs), chief customer service officers (CCSO) and all executives in the front office charged with revenue generation face more challenges than ever as they lead their organizations toward growth and profitability.
Our Customer Insights & Growth Strategy team can help your company acquire, develop and retain more profitable customer relationships through our broad range of capabilities that address every aspect of the customer experience. We can help you accelerate growth, improve marketing and sales strategies and reduce customer care costs to increase the value of your customer relationships and enhance the economic value of your brand.
Digital disruption has caused a steady erosion of customer loyalty despite companies' customer retention efforts.
Consumers continuously evaluate providers and have become nonstop customers. Accenture's 10th annual Global Consumer Pulse Research demonstrates that the tangible result of these nonstop customers is a growing "switching economy" that accounts for an estimated $6.2 trillion in revenue opportunity for providers across 17 key markets today—up 26 percent, from $4.9 trillion, in 2010.
To tap into new revenue growth potential, companies must adopt new customer centric practices, including offering an integrated customer experience across digital and analog channels to meet customers' preferences.