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Box out commoditization with a platform position

April 7, 2021


In brief

The threat of commoditization looms large for CSPs


of consumers said they were satisfied with their home broadband.

6 in 10

consumers said they trust their CSP, nearly triple their trust in social media providers.

CSPs can become the modern platform for B2B and B2C

Connected Consumer Platform

A platform that wraps high-value CSP services with ecosystem services while ensuring CSPs maintain ownership of consumer data and identity.

The value this approach generates is by moving beyond a mere bundling play into the realm of highly personalized and integrated self-owned and third-party services, that consistently leverage data as the new currency.

A X-Industry Orchestrator for business

A platform through which CSPs can orchestrate and deliver their own and third-party horizontal software functionalities that can become the foundational elements of vertical industry solutions and use cases.

This segment offers the greatest opportunity for CSPs to redefine their growth trajectory by capitalizing on 5G and edge computing.

The Connected Brain can power these new value plays

Becoming a telco-tech

Andrew Walker

Senior Managing Director – Communications & Media, Global

Andy leads the Communications and Media industry practice in North America.

April Wirtz

Managing Director – Strategy & Consulting, Communications & Media – North America

April focuses on business and operating model improvements to drive profitable growth and efficiency gains for major corporations.

Astha Bhardwaj

Managing Director – Strategy & Consulting, Communications & Media, Asiam

With the Connected Brain, CSPs can leave their commoditized, legacy connectivity business behind in favor of a vast new landscape of significant revenue potential—and a promising, growth-oriented future.

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