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Three trends reveal tomorrow’s payments providers must go beyond services to master value delivery.

Consumers still rely on traditional payments today, but many expect to make more digital payments by the end of the decade. Early adopters—millennials and mass affluents—are leading the way. Consumers are not drawn to one digital payments provider over the next, so consumer preference is there for the taking—for now.

This is a defining moment in digital payments. Payments transactions are not broken, but experiences could be better. Tomorrow’s providers of choice will be more than master servicers: They will master value delivery. They will use the payments channel to curate payments experiences that make emotional connections with consumers and grow revenue.

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