Re-engineering innovation for the digital age
Although the days of incremental tweaking aren’t entirely over, winning means creating break-through innovation. That calls for organizational structures that are nimble, open to new input from extended ecosystems to drive a higher percentage of breakthroughs. And working in tandem with consumers.
Yet most companies are stuck in “small change” mode. Using outdated methods and expecting innovative results. The very definition of insanity. Now is the time to step off the crazy train. And change the approach to innovation and product development. Or risk being wiped off the competitive map.READ REPORT [PDF]