Blockchain: Reengineering the media value chain


Blockchain is a new technology that can introduce the possibility of seamless transactions, with data coexisting between multiple parties all having controlled access to a single, shared source of the truth.

In the media and entertainment industry, the ability to share a single, immutable set of records could be transformational in a wide range of contexts, from content distribution to advertising. Greater transparency, more accurate payments, more detailed understanding of audiences for specific content and more effective targeting of advertising, are just some of the potential benefits. But for media businesses to take advantage they’ll need to understand how the technology works—and its implications for each and every participant in industry value chains, from content creators to consumers.