New findings from the 2016 Accenture Digital Consumer Survey for communications, media and technology companies, polling 28,000 consumers in 28 countries, reveals the consumer technology industry’s decade of unprecedented growth is coming to an end as the smartphone market hits maturity.
Growth is stalling. Consumer demand is sluggish across all traditional categories from smartphones and tablets to laptops. Unfortunately, demand for the next generation of devices enabled by the Internet of Things (IoT) isn't growing fast enough to offset declines in traditional categories.
Price, security and ease-of-use remain barriers to the adoption of new IoT devices and services.
However, it’s not all gloom and doom. Growth in new categories will happen — and when it does it can happen very quickly — but the industry needs to move NOW to drive its next phase of growth. The winners will be those who can work with their ecosystem partners to push disruptive innovation by connecting humans with technology in ways that meet their most fundamental needs.Find out what actions you can start taking now to ignite growth in your business!
Live Insights from CES 2016
Seismic shifts are underway at this year's Consumer Electronics Show in Las Vegas. Accenture's John Curran reveals how consumer demand for connected devices is giving way to new services that solve real-world problems in this IoT era with a focus on security and digital trust.
CES 2016: Stories to Watch
In today’s world of high tech, no event is more influential than the annual Consumer Electronics Show. With CES right around the corner, Accenture has done extensive research to identify the biggest stories to watch at the show.