The Future of Applications

Three New IT strategies for the high-velocity, software-driven business


Learn why companies need three new application strategies—liquid, intelligent and connected—and a new operating model to shape their future.


Business leaders will play a bigger role in
building applications and IT will play a bigger
role in setting strategy.

Bhaskar Ghosh
Group Chief Executive, Accenture Technology Services

Software is a disruptive force in every industry


Software is now a basis for differentiation and innovation. It's a channel to new services and revenue streams, seamless customer experiences and expansion into new markets. More than ever, your software strategy is your business strategy. The ability to roll out business capabilities continuously will be the difference between companies that stagnate and ones that evolve.

Are you ready for the high-velocity, software-driven world?

New technologies are accelerating the pace of business. But existing IT strategies lag behind. Companies need to fundamentally redefine the business of applications.

IT operations overshadows innovation

Cross Industry: IT Spending to Run, Grow and Transform the Business for 2013

Source: Figure 11, "IT Key Metrics Data 2014: Key Industry Measures: Cross Industry Analysis—Multiyear," Gartner, December 16, 2013.


Three new application strategies
to shape your future

A fundamentally new way to 
build software




To compete with agility and speed, companies can no longer afford massive, multi-year system implementations.


Liquid applications are assembled leveraging modular architectures, next-generation integration techniques and a cloud-first, mobile-first mindset.


Adopt new development approaches that incorporate smaller, reusable components to continuously deliver software.

When applications 
comprehend, act and learn




To manage growing volume, velocity and complexity, and to maximize the business value of internal and external data, companies need to harness software intelligence.


Intelligent applications offer three critical capabilities—intelligent automation, integrated analytics and self-governance.


Embed intelligence everywhere to automate routine tasks, improve business processes through integrated analytics and teach applications to act.

Extending company boundaries
 through software




To grow revenue and defend their market position, companies must open new dimensions of application connectivity—creating new competitive frontiers with software.


Connected applications provide companies with the technical means to interface with business partner and customer ecosystems, and with the Internet of Things.


Rewire for the borderless business by introducing new ecosystem strategies, designing applications for resiliency, and integrating information and operational technologies.


A new operating model for the high-velocity business

When software is a product of the company

Business strategy and application strategy are defined jointly and continuously, supported by new planning processes. Business needs IT to ensure the company’s software products are market relevant. IT needs business to identify new markets where they can introduce software products.

Both business and IT must embrace four new roles

Leap ahead of the competition by developing talent in new areas

Define and build the platforms needed to propel business strategy.
Teach intelligent applications to interpret data, apply logic and make decisions.
Empower growth through business partner ecosystems, while monitoring enterprise standards.
Assemble and release business solutions whenever and wherever the business needs them.

Ready to position for
growth with applications?

Bhaskar Ghosh
Group Chief Executive — Accenture Technology Services

Dr. Bhaskar Ghosh is group chief executive—Accenture Technology Services with overall responsibility for the Accenture Application Services business. He directs strategy and investments for Accenture Technology Services, and in addition, leads platforms, products and global technology delivery. He is a member of the Accenture Global Management Committee.


Paul Daugherty
Chief Technology & Innovation Officer

Paul Daugherty is Accenture's chief technology & innovation officer and leads the company's Technology Innovation & Ecosystem group. He is also a member of Accenture's Global Management Committee.