Optimized, personalized and dynamic banking
AN APPEALING OFFER IS ABOUT MORE THAN A GOOD PRODUCT
In this era of living services, customers have come to expect everything to be tailored to their needs and available in the moment. In this report, co-authored by Accenture and Nomis, we describe how banks can use advanced analytics to shape next-level pricing and offers, and become hyper-relevant to their customers.
READ THE REPORT [PDF]
BANK PRICING AND OFFER
MANAGEMENT
Banks tend to fall into three main stages of pricing and offer management maturity
Stage 1
Product Price
Optimization
Fair prices that pivot on
product rather than on
customer.
Stage 2
Customer-centric
Pricing
Prices and offers that
maximize customers’ lifetime
value across all product lines
Stage 3
Real-time Intelligent
Adaptability
Real-time prices
reflected across products
and channels
Stage 1
Product Price
Optimization
Fair prices that pivot on
product rather than on
customer.
Stage 2
Customer-centric
Pricing
Prices and offers that
maximize customers’ lifetime
value across all product lines
Stage 3
Real-time Intelligent
Adaptability
Real-time prices
reflected across products
and channels
AUTHORS
Alan McIntyre
Senior Managing Director,
Global Banking – Accenture
Frank Rohde
CEO, Nomis Solutions
Caroline Dudley
Managing Director, Distribution
& Marketing – Accenture
Johnathan Bant
Vice President, Canada
Nomis Solutions
