Scroll Swipe

LATEST THINKING

Accenture: 2015 leading digital experience service provider

Learn why Accenture Interactive was named as a leading digital experience service provider in the Q4 2015 The Forrester Wave™ report.

REPORT SUMMARY

ACCENTURE INTERACTIVE HAS A MARKET-LEADING VISION, WITH FAST-GROWING CAPABILITIES

Accenture has been named a leader among global digital experience service providers by Forrester Research Inc., a leading global research and advisory firm. Accenture Interactive, part of Accenture Digital, is recognized among the 11 most significant digital agencies, systems integrators, and consultancies in the report titled, “The Forrester Wave™: Digital Experience Service Providers, Q4 2015.”

According to the report, Accenture Interactive and one other vendor “lead the pack.” Forrester evaluated Accenture Interactive against 31 criteria in three main categories: current offering, strategy, and market presence.

Accenture has moved into the digital experience space through acquisitions of highly valued specialist firms like Acquity and Fjord. These acquisitions, along with the other digital experience services, are under Accenture Interactive.

Accenture Interactive has a forward thinking strategy that positions digital experience as part of a broader digital business transformation; we believe it’s the vendor with the most potential in this category. Additionally, Accenture Interactive’s strategy, design, and implementation work is some of the most complex and successful we saw in this evaluation.

But Accenture Interactive still has significant work to do around fully integrating acquisitions and providing consistent global delivery. One customer told us: “The value proposition of Accenture Interactive is the most unique I’ve seen in the market. But they have work to do to figure out how to incorporate and merge all the pieces. It doesn’t always feel like one company.” Accenture Interactive is a good fit for organizations with deep technical requirements looking to take a service-design-led approach to customer experience strategy and design.