The World Loves team will help Accenture Interactive create engaging customer experiences in the Nordics and beyond

STOCKHOLM; October 1, 2018 – Accenture (NYSE: ACN) announced that it has acquired the business and certain assets of Swedish creative agency, The World Loves, a provider of digital experiences, design, strategy, innovation and communication. The transaction expands Accenture Interactive’s capabilities in Sweden and the ability to meet growing client demands. Financial terms of the transaction have not been disclosed.

The World Loves, founded in 2012 and based in Stockholm, has wide-ranging expertise within communications for clients, which include Swedish bank SEB, payment solution company Swish, gaming company Svenska Spel and Weight Watchers.

In joining Accenture Interactive, The World Loves staff will gain access to a scalable set of capabilities across design and innovation, content, marketing and commerce, and will be able to take advantage of Accenture Interactive’s deep industry experience and global scale.

“Accenture Interactive helps the world’s leading brands transform their customer experiences with expertise that spans every touchpoint of the digital customer journey,” said Anatoly Roytman, head of Accenture Interactive -- Europe, Africa and Latin America. “The team from The World Loves will give Accenture Interactive access to highly sought-after marketing and creative talent in Sweden and across the Nordics, allowing us to scale those offerings even further.”

“The World Loves has built something very special – a highly skilled and creative workforce with a digital-first mindset,” said Mattias Boman, head of Accenture Interactive in the Nordics. “We have a shared passion for driving transformative digital solutions that add value for our clients and for producing inspiring work.”

The Nordics is seen as a strategic growth region for Accenture Interactive both for fostering creative talent and expanding digital capabilities. The business recently announced the hire of Adam Kerj as chief creative officer of the Nordics. With today’s news, The World Loves CEO Per Ekwall will be working closely with Kerj and Boman to lead the region’s creative teams and strategic vision.

“The team at The World Loves is honored to become part of the Accenture family,” said Per Ekwall, CEO of The World Loves. “Our clients stand to benefit from multiple synergies with Accenture Interactive’s services, including commerce enablement, retail, and immersive experience design, delivered through an end-to-end global operating model. We look forward to being part of a global organization that is truly adaptive to the future of digital marketing and communication.”

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive has been ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row. To learn more, follow us @AccentureACTIVE and visit


Anna Markelius
Marketing and Communications Lead
Accenture AB
+46 73 051 3452

Alexandra Annable
Global Media Relations Manager
Accenture Interactive
+44 (0) 7918780916

Copyright © 2018 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook” and similar expressions are used to identify these forward-looking statements. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied. These include, without limitation, risks that: the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations could be adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining ongoing, profitable client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the changing technological environment could materially affect the company’s results of operations; if Accenture is unable to keep its supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture could have liability or Accenture’s reputation could be damaged if the company fails to protect client and/or company data from security breaches or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; Accenture might not be successful at identifying, acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; Accenture’s global delivery capability is concentrated in India and the Philippines, which may expose it to operational risks; as a result of Accenture’s geographically diverse operations and its growth strategy to continue geographic expansion, the company is more susceptible to certain risks; adverse changes to Accenture’s relationships with key alliance partners or in the business of its key alliance partners could adversely affect the company’s results of operations; if Accenture is unable to protect its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; any changes to the estimates and assumptions that Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; many of Accenture’s contracts include payments that link some of its fees to the attainment of performance or business targets and/or require the company to meet specific service levels, which could increase the variability of the company’s revenues and impact its margins; Accenture’s results of operations and share price could be adversely affected if it is unable to maintain effective internal controls; Accenture might be unable to access additional capital on favorable terms or at all and if the company raises equity capital, it may dilute its shareholders’ ownership interest in the company; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent annual report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

Subscription Center
Stay in the know with our newsletter Stay in the know with our newsletter