The World Loves team will help Accenture Interactive create engaging customer experiences in the Nordics and beyond

STOCKHOLM; October 1, 2018 – Accenture (NYSE: ACN) announced that it has acquired the business and certain assets of Swedish creative agency, The World Loves, a provider of digital experiences, design, strategy, innovation and communication. The transaction expands Accenture Interactive’s capabilities in Sweden and the ability to meet growing client demands. Financial terms of the transaction have not been disclosed.

The World Loves, founded in 2012 and based in Stockholm, has wide-ranging expertise within communications for clients, which include Swedish bank SEB, payment solution company Swish, gaming company Svenska Spel and Weight Watchers.

In joining Accenture Interactive, The World Loves staff will gain access to a scalable set of capabilities across design and innovation, content, marketing and commerce, and will be able to take advantage of Accenture Interactive’s deep industry experience and global scale.

“Accenture Interactive helps the world’s leading brands transform their customer experiences with expertise that spans every touchpoint of the digital customer journey,” said Anatoly Roytman, head of Accenture Interactive -- Europe, Africa and Latin America. “The team from The World Loves will give Accenture Interactive access to highly sought-after marketing and creative talent in Sweden and across the Nordics, allowing us to scale those offerings even further.”

“The World Loves has built something very special – a highly skilled and creative workforce with a digital-first mindset,” said Mattias Boman, head of Accenture Interactive in the Nordics. “We have a shared passion for driving transformative digital solutions that add value for our clients and for producing inspiring work.”

The Nordics is seen as a strategic growth region for Accenture Interactive both for fostering creative talent and expanding digital capabilities. The business recently announced the hire of Adam Kerj as chief creative officer of the Nordics. With today’s news, The World Loves CEO Per Ekwall will be working closely with Kerj and Boman to lead the region’s creative teams and strategic vision.

“The team at The World Loves is honored to become part of the Accenture family,” said Per Ekwall, CEO of The World Loves. “Our clients stand to benefit from multiple synergies with Accenture Interactive’s services, including commerce enablement, retail, and immersive experience design, delivered through an end-to-end global operating model. We look forward to being part of a global organization that is truly adaptive to the future of digital marketing and communication.”

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive has been ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com.

Contacts:

Anna Markelius
Marketing and Communications Lead
Accenture AB
+46 73 051 3452
anna.markelius@accenture.com

Alexandra Annable
Global Media Relations Manager
Accenture Interactive
+44 (0) 7918780916
alexandra.annable@accenture.com

Copyright © 2018 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

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