Job Location: Stockholm
Regional Description: Sweden
Job Number: 00520771 00520771_en
Accenture is one of the world’s leading providers of Digital Marketing services. Accenture Marketing Business Process Services partners with CMOs and other marketing executives to provide better control and stability for their marketing organizations. We help our clients increase sales and revenue through the acquisition and retention of customers, and decrease costs by optimizing their marketing operations. Accenture helps clients acquire and retain customers, develop new customer insights and optimize marketing spend.
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.
Accenture people build careers in four different areas of our business: Consulting, Technology, Business Process Services and internal Corporate Functions. Each area offers a unique career experience and a compelling mix of work and training opportunities, work environment and structure for career progression.
Business Process Services professionals work on projects across a range of business processes, business applications and information technology. They may provide technology services, such as application management, infrastructure management and systems integration, or they may deliver business process services, including finance and accounting, procurement and human resources. Depending on the role, Business Process Services professionals may be based at a client’s office or in one of Accenture’s 50 delivery centers around the world.
The Digital Marketing Sales & Account Lead (Sr. Manager) will be key to driving the continued expansion of one of Accenture’s fastest-growing offerings, Digital Marketing Services, to the Global 200 large-scale marketing enterprises in the Nordic geography. The Digital Marketing Sales and Account Lead owns the sales process and outcomes, leading a pursuit strategy through the origination and closing of specific sales opportunities in both established and new accounts. He/she develops relationships with key buyers and decision-makers at new and/or existing clients, creates strong value propositions, and acts as the point of contact for resolution and escalation of all key sales pursuit and account-related items with the client and internally.
The focus will be to lead the client engagement and sales process for digital marketing opportunities from point of origination, sales pursuit and negotiation to closure using deep sales process and expertise of the digital marketing capabilities. The specific digital services suite includes all the “end to end” activities in order to execute marketing online, from analytics, campaign management, content, social media monitoring and SEO and SEM. The job includes developing relationships with key buyers and decision- marketers at new and/or existing clients; to protect and grow the business. This role collaborates with a variety of specialists within Accenture including solution teams to help develop custom programs, negotiating pricing and contracting agreements, and client teams who drive the overall client relationship.
Relationship Development: establish and strengthen relationships with client C-Level face-offs, business and technical buyers, and key project stakeholders. Network with Industry Leaders, as well as business partners, Accenture Alliance partners, Industry Vendors, Competitors, and participates in key industry forums.
Client Demand Stimulation and Opportunity Generation: Identify specific sales opportunities within existing and prospective clients. Engage in activities focused at generating client awareness of the firm and/or demand for its Services (may include developing/sending promotional materials, presenting in business forums, charitable activities, business associations, etc.).
Sales Process Leadership: Lead Sales Process for specific approved opportunities, complying with all internal sales stage entry/exit requirements. Construct and execute sales strategy and deal plan; including value proposition, win themes, tactics & action plan, relationship and communication plan and competitive analysis. Review solution plans, cost models and written proposals as appropriate to ensure alignment with sales strategy.
Deal Closure: Lead team of professionals including technical, finance, legal, procurement, HR and proposal management through deal closure. Develop and maintain deal close plan, aligning proposition to client’s selection process, evaluation criteria and process. Understand the client’s organization and processes and manage all negotiations and closing activities accordingly.
Account Management: Responsible for client relationship and management of the account, including Profit and Loss management, quality and risk with the services provided to the client, and strategic positioning for growth.
The successful candidate will have at least 10 years of experience working as a digital account director for a large sized digital agency, marketing services provider (like an Epsilon or Ignition One), or marketing BPO provider. Proficiency in digital marketing tactics, operations and strategy, with focus on campaign, content, search & analytics; social media is also desirable. Excellent client management skills, with the ability to work in a fast-paced environment, managing stakeholders in multiple geographies, both on onshore and offshore. Excellent spoken and written language skills in English (mandatory).
Please also note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.
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