Guglielmo Miani, President of Montenapoleone Association
“This digital transformation enables us to have a more open and direct dialogue with our customers, and create a lasting relationship with them well beyond their visit to the district.”
And “One Luxury Destination” works for the brands too. Interactive marketing initiatives such as selfie competitions saw 7,000 new registrations for one luxury brand alone in only one week. Plus an 80 to 90 percent uptake of invitations to exclusive fashion events shows that customers are delighted with their exclusive digital connection to their favorite fashion hotspot. Lastly, through the beacons and online channels, the district now has access to powerful analytics to help further personalize the customer experience and assess how they’re doing against goals.
The future of “One Luxury Destination” is looking good, too, with plans to create dedicated brand pages that’ll let clients know about new collections and let brands manage a “store window” for clients to view. Now that’s high-end shopping at its finest.