RESEARCH REPORT

In brief

In brief

  • Digital transformation grants insurance companies exceptional capabilities. But it also creates enormous expectations.
  • Amid these rising expectations, insurers are investing in digital technologies, raising the question of how leaders will set themselves apart.
  • Insurers looking to differentiate themselves must be aware of five distinct technology trends that will characterize the “post-digital” future.


Get ready for what’s next

Insurance organizations are taking their first steps into a new age—one that tailors itself to fit every moment. It’s an era when insurance products and services evolve and adapt according to customer behaviors and context—from hyper-personalized marketing to telematics-driven auto insurance that rewards safe driving to parametric travel policies that instantly pay compensation when a flight is delayed for more than two hours.

It is an age where digital technology is a strategic priority for every insurance business, as the industry strives to catch up with consumer expectations and the pace of digital transformation in other sectors. Given their collective prioritization of digital technology, every insurance company will eventually converge on the same turning point—one where digital-era technology, which began as a differentiating advantage, is something expected from every business.

According to our Technology Vision 2019 survey of 577 business and IT executives in the insurance industry, 96% report the pace of innovation in their organizations has accelerated over the past three years due to emerging technologies.

So, what will this new, “post-digital” world look like? It will be characterized by companies looking for the next competitive edge.

The post-digital era will be one where each consumer, employee and business partner will seek tailored, contextual experiences, and every moment will represent an opportunity for companies to play a role in shaping it. Insurance organizations will need to deliver not just personalized, but also individualized experiences to meet digitally mature expectations.

2019 Insurance Technology Trends:

Trend 1: DARQ power

Understanding the DNA of DARQ

Distributed ledger technology, AI, extended reality, and quantum computing will be the next set of new technologies to spark a step change, letting insurers reimagine the entire industry and its role in the world.

93%

of insurance respondents are already experimenting with one or more DARQ technologies

71%

of insurers agree that the combination of all four DARQ technologies will be transformational or bring extensive change to their business

Tech Vision 2019: DARQ New Emerging Technologies | Accenture

Accenture's video shares how DARQ, emerging technology that will allow companies to compete and differentiate themselves.

View Transcript

Trend 2: Get to know me

Unlock unique consumers and unique opportunities

Tech-driven interactions create a tech identity for every insurance customer—key to understanding the next generation of consumers, and delivering individualized, experience-based relationships.

84%

of insurance executives agree digital demographics give their organizations a new way to identify market opportunities for unmet customer needs

82%

of insurers say consumer digital demographic information is expanding the number of ways their organization delivers products and services to its customers

Tech Vision 2019: Get to Know Me | Accenture

Accenture's video shares "Get to Know Me", the second trend of the 2019 Tech Vision report. See more.

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Trend 3: Human + Worker

Change the workplace or hinder the workforce

Insurance workforces are becoming Human+: each worker is empowered by their skills and knowledge plus a new set of tech-driven capabilities. Now, insurers must adapt technology strategies to support a new way of working in the post-digital age.

76%

of insurers say their employees are more digitally mature than their organization, resulting in a workforce that is “waiting” for the organization to catch up

81%

of insurance executives agree that greater employee velocity has increased the need for reskilling in their organization

Tech Vision 2019: Human+ Worker | Accenture

Accenture's video shares "Human+ Worker", the third trend of the 2019 Tech Vision report. See more.

View Transcript

Trend 4: Secure us to secure me

Enterprises are not victims, they’re vectors

Ecosystem-driven business connections increase insurers’ exposure to risks. Leaders recognize that just as they collaborate with entire ecosystems to deliver best-in-class products, services, and experiences, security must join that effort as well.

26%

of insurance executives know for sure that their ecosystem partners are working as diligently as they are to be compliant and resilient with regard to security

88%

of insurance executives agree that to be truly resilient, organizations must rethink their approach to security in a way that defends not just themselves, but their ecosystems

Tech Vision 2019: Secure Us to Secure Me | Accenture

Accenture's video shares "Secure Us to Secure Me", the fourth trend of the 2019 Tech Vision report. See more.

View Transcript

Trend 5: MyMarkets

Meet consumers’ needs at the speed of now

Technology is creating a world of intensely customized and on-demand experiences, and insurance companies must reinvent their organizations to find and capture those opportunities as they come.

90%

of insurance executives agree the integration of customization and real-time delivery is the next big wave of competitive advantage

63%

of insurance executives believe 5G will have a significant impact on their industry within the next three years

Tech Vision 2019: MyMarkets | Accenture

Accenture's video shares "MyMarkets", the fifth trend of the 2019 Tech Vision report. See more.

View Transcript

A post-digital age

Tomorrow’s insurance leaders are already today finding a place among the digital ecosystems of the future and investing in the next wave of emerging technologies. This will give them a head start in the post-digital era—an age with massive customer, employee, and societal expectations, and a time when digital saturation of reality has granted companies the capabilities to meet people wherever they are and at any moment in time

The 2019 Technology Vision welcomes businesses into the new post-digital era.

About the Authors

Jim Bramblet

NA P&C Insurance and Digital Leader


Daniele Presutti

Senior Managing Director, Lead – Insurance, EALA


Michael Lyman

Senior Managing Director – Strategy, Insurance, North America


Andrew Starrs

Group Technology Officer – Financial Services


Emmanuel Viale

Managing Director – European Accenture Technology Labs


Abizer Rangwala

Managing Director – Accenture Insurance IT Strategy

MORE ON THIS TOPIC


Get the essentials

The five tech trends in this year’s report reflect the parallel digital transformations of companies and people. The 2019 Technology Vision welcomes businesses into the new post-digital era.

The Big Read

20 minute read

Full report

Get the executive summary, all five trends and the bigger picture. Find out how this year’s report fits within our current three-year set of technology trends. Dig into the full Tech Vision, from start to finish.

VIEW FULL REPORT

20 minute read

Presentation

As business undergoes digital transformation, people change as well, and they’re challenging companies to work with them or adapt in a variety of ways.

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Short on Time?

10 minute read

Executive summary

Here’s your 10-minute primer on the next set of tech innovations and trends essential for the leaders in the coming post-digital era.

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5 minute read

Infographic

Get an overview of this year’s top insurance technology trends and see which insurers are taking the lead.

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Read previous Technology Vision for Insurance reports

Technology Vision for Insurance 2018

Learn more about 2018’s top trends for insurance: Citizen AI, Extended Reality, Data Veracity, Frictionless Business and the Internet of Thinking. Learn more

Technology Vision for Insurance 2017

Learn more about the era of the intelligent enterprise and the top insurance trends from our 2017 report. Learn more

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