Powering profitable sales gr​​​​​​owth—five imperatives

Imperative One: Spend Your Money Where Your Profitability Is

Sales performance is declining according to research from Accenture, in collaboration with CSO Insights, a leading research and benchmarking organization. In 2014 the 20th annual study on sales performance management looked at current sales performance and how sales executives are trying to improve their sales strategies and execution.

Based on the research findings and the disruption caused by today’s digital customer, we recommend an agile sales approach with five imperatives to achieve sales transformation and revenue growth at “SPEED”.

The first is Put Your Money Where Your Profitability in which working sales spend is directed to the right areas to drive profitable revenue growth.

View the next video in our series of five imperatives: Price for Profit.

View the full report on the research findings and all five imperatives at