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LATEST THINKING


WHY HOSPITALS NEED A NEW DIGITAL STRATEGY

Now is the time to learn from mobile and other digital disruptors

Overview

Key Findings

Recommendations

Recent Accenture research showed that delivering a better inpatient experience can also lead to better financial performance.

Inpatient experience and mobile engagement are both part of the holistic patient experience that can lead to customer satisfaction/retention or switching.

Mobile presence and capabilities can help providers succeed in an era of individualized healthcare, where patients are empowered to help manage their own care.

To improve their mobile strategies, providers should look to create a better user experience that is more tailored to the functionality demanded by patients.

One option is to partner with digital health disruptors to create a mobile platform that is tailored to their specific patient demands. But providers should enter agreements that protect referral patterns, telemedicine, etc. from being disrupted by an outside entity.

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